Strategic Management

Muchos se preguntan quiénes están detrás del éxito de los creadores de contenido más populares de los últimos tiempos, como Calle & Poché, Sebastián Villalobos, Juan Pablo Jaramillo, Mario Ruiz y Xime Ponch. Uno de ellos es Lina Cáceres, cofundadora del departamento digital de la agencia de representación de talentos más importante de la región, LatinWE, quien ha convertido a sus creadores digitales en celebridades multiplataforma.

Every day, there are multiple things vying for our attention - people, businesses, technologies, apps. But many of us don’t realize that our attention is our property. It belongs to us just like any other resource we own. And when we choose what we give our attention to, we can focus fully on our own purpose and on what’s best for us. When you take a step back and think about your thinking, you can take control of your attention, as well as your time and your purpose, rather than allowing others to be in control. It’s up to you.

Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.

Imagine having more free time to spend with your friends and loved ones. Imagine having the freedom to pursue things you're passionate about, whether it's gardening, hiking, reading, or restoring a classic car. Amazon best-selling author Damon Zahariades takes you through a proven system that'll help you to master your attention, keep distractions at bay, and get more done in less time.

In 30 years of working in corporations, Michael Beer has witnessed how organizational silence has derailed many a strategic objective. When lower-level employees in the organization can't speak truth to power, senior leaders don't hear what they need to hear about their firm's fitness to compete. Employees lose trust in higher-ups and become more resistant to change. In Fit to Compete, Beer presents an antidote to silence - an innovative and highly effective process for holding honest conversations with everyone in your organization.

Drawing on a wide array of people and places, Uncharted traces long-term projects that shrewdly evolved over generations to meet the unpredictable challenges of every new age. Heffernan also looks at radical exercises and experiments that redefined standard practices by embracing different perspectives and testing fresh approaches. Preparing to confront a variable future provides the antidote to passivity and prediction.

Your value to your clients extends well beyond the diligent bookkeeping you bring into their business–it’s the intelligence you can provide. It’s the insights that emerge from your experience, your facilitation, and the powerful questions you ask.

Start making choices now that serve your desired future. Today’s fast-paced and radically shifting business world means that many leaders, even those considered successful, are simply navigating urgent tasks with little to no strategy. In Strategy to Action, award-winning educator and coach Keita Demming of The Covenant Group presents an innovative and deceptively simple tool to help business professionals unite their short-term tactics with their long-term goals.

Maîtrisez la Gestion Stratégique et Débloquez le Succès Commercial : Votre Guide Complet. Atteignez un succès durable et maîtrisez l'art de la gestion stratégique dans un marché en constante évolution grâce à ce guide complet et pratique.

We are living in a strange world—Salmon calls it “the New Not Normal.” The Phoenix Economy explores the ramifications of the pandemic years, many of which are surprisingly positive. In doing so, Salmon makes sense of one of the most disorienting and devastating events of our lifetimes. He examines the critical aspects of our lives that have been transformed in three parts: Time and Space, Mind and Body, and Business and Pleasure.

Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.

Sales is the oxygen of every organization, whether it be a company, charity or not-for-profit. So it logically follows that "Why should I choose you?" is the single most important question an organization must answer in order to survive and thrive. This book describes a process over 400 leaders have used to define the ONE thing, at their core, that makes them uniquely remarkable–in 7 words or less. This short expression of your organization's root value does a number of critical things for you:

Over the past two centuries or so, capitalism has undergone profound changes - economic cycles that veer from boom to bust - from which it has always emerged transformed and strengthened. Surveying this turbulent history, Paul Mason's Postcapitalism argues that we are on the brink of a change so big and so profound that this time capitalism itself, the immensely complex system within which entire societies function, will mutate into something wholly new.

En su manera franca y entretenida, Mike Michalowicz revela por qué la fórmula tradicional ventas - gastos = ganancia no sólo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender más y aprovechar menos.

All the War They Want presents counterintuitive problem-solving techniques, using as its case in point one of the most existential threats to our national security and American way of life: cyber warfare. Informed by Jeffrey Engle’s experience as a member of the U.S. military’s elite special ops community, his Brazilian jiujitsu training, and his leadership of a premier cyber defense company, All the War They Want offers an alternative perspective on overcoming tough leadership challenges—a perspective previously available only to those bearing the scars of a lifetime at war.

Everyone complains about time speeding up, so we've done something fast, easy, and simple to solve this problem for entrepreneurs around the world. The 25-Year Framework is a single solution for dozens of the most irritating and energy-draining time pressures that plague the business and personal lives of even the most successful entrepreneurs and their teams. What's even better, the transformation from "time scarcity" to "time abundance" begins to occur in the 60 minutes it will take you to listen to this book.

In this book, Art Kleiner, a strategy expert; Jeffrey Schwartz, a research psychiatrist; and Josie Thomson, an executive coach, give a transformative explanation of how cutting-edge neuroscience can help business leaders set a course toward better management. Mapping the functions of a manager onto established patterns of mental activity, they identify crucial brain circuits and their parallels in organizational culture. Strategic leaders, they show, play the role of wise advocates: able to go beyond day-to-day transactional behavior to a longer-term, broader perspective....

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era.

Few people have made decisions as momentous as Eisenhower, nor has one person had to make such a varied range of them. From D-Day to Little Rock, from the Korean War to Cold War crises, from the Red Scare to the Missile Gap controversies, he was able to give our country eight years of peace and prosperity by relying on a core set of principles. These were informed by his heritage and upbringing, his strong character and his personal discipline, but he also avoided making himself the center of things. He tried to be the calmest man in the room, not the loudest.