Success Memoirs

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

In this uplifting and eye-opening memoir, Kaia uses her business savvy to create a month-long Joy Plan to get back on her feet fast. Using scientific research on hormones, neurotransmitters, and mindfulness, along with the daily dedication to creating a more joyful existence, Kaia teaches listeners how to go beyond temporary happiness and succeed in creating joy that lasts.

Raising an Entrepreneur presents 76 stories from the mothers of some of the most successful entrepreneurs today. Entrepreneurs are the new rock stars - they're the ones who turn their passions into ingenious projects, because they're willing to risk failure to make their dreams come true.

The megatalented creator of Grey's Anatomy and Scandal and executive producer of How to Get Away with Murder chronicles how saying yes for one year changed her life - and how it can change yours, too.

What is genius? The word evokes iconic figures like Einstein, Beethoven, Picasso, and Steve Jobs, whose cultural contributions have irreversibly shaped society. Yet Beethoven could not multiply. Picasso couldn’t pass a fourth grade math test. And Jobs left high school with a 2.65 GPA. The Hidden Habits of Genius explores the meaning of this contested term, and the unexpected motivations of those we have dubbed "genius" throughout history, from Charles Darwin and Marie Curie to Leonardo Da Vinci and Andy Warhol to Toni Morrison and Elon Musk.

Frank Lorenzo is the epitome of the American dream. A first-generation American and entrepreneur, Lorenzo started an airline advisory business in his mid-twenties and ultimately rose to control the largest fleet of airplanes in the free world. Flying for Peanuts explains how the son of Spanish immigrants put himself through Columbia College by driving a Coca-Cola truck and then grew the fledgling advisory into ownership of Texas International Airlines. From there, Lorenzo became CEO of Continental Airlines, a large loss-making west coast airline at the time.

Whether you are building a small business from the ground up or managing a multinational company, you can learn the seven key traits for leadership success from one of the greatest business innovators and creative thinkers of the 20th century: Walt Disney. Whether you know him as the first to produce cartoons in Technicolor, the mastermind behind the theme park Disneyland, or the founder of the largest entertainment conglomerate, Walt's story of creativity, perseverance in spite of obstacles, and achieving goals resonates and inspires as much today as it ever has.

In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.

It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life.

One of our best-loved actors, Michael Caine has starred in over 100 films in his six-decade career, spanning classic movies like Alfie, Zulu, and The Italian Job (the inspiration for the book title) to playing Alfred opposite Christian Bale's Batman in Christopher Nolan's blockbuster Dark Knight trilogy. Caine has excelled in every kind of role - with a skill that's made it look easy. As he says, "Small parts can lead to big things. And if you keep doing things right, the stars will align when you least expect it."

Could you be happier? When Hugh van Cuylenburg went to India on a teaching trip he met a joyful 10-year-old student who taught him lessons that changed his life. Since setting up The Resilience Project, Hugh has shared what he learned with over a million Australians through his show GEM, a series of comical anecdotes, moving stories and practical methods for leading a happier and more resilient life.

World renowned psychologist and internationally bestselling author Edith Eger’s powerful New York Times bestselling book The Choice told the story of her survival in the concentration camps, her escape, healing, and journey to freedom. Eger’s second book, The Gift, expands on her message of healing and provides a hands-on guide that gently encourages listeners to change the thoughts and behaviors that may be keeping them imprisoned in the past.

Enough is a compelling account of self-determination and survival written with absolute honesty and passion. Part memoir, part manual full of tips, tricks and rituals to integrate into your life in order to be the best you can be, Enough follows the journey of Angela Cox. After years of unsuccessful and often dangerous dieting, she needed a radical mind-set shift and a floppy haired body coach by the name of Joe to finally change her own story and support others to do the same.

No Regrets Living is a proactive seven-step plan to help us better appreciate what we have in our lives, and take greater pride in what we've done with our lives - without spending precious time and energy wishing things had turned out differently. Dr. Rotbart brings his unique perspective as physician, scientist, child of a Holocaust survivor, and heart patient. Part self-help manual, part inspirational road map, part moving memoir, No Regrets Living is a blueprint for reaching greater satisfaction and fulfillment in life.

The title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. During those four decades, Admiral McRaven dealt with every conceivable leadership challenge. The Wisdom of The Bullfrog draws on these and countless other experiences from Admiral McRaven’s incredible life.

During his storied career as head coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any coach in the history of professional sports. This is the story of a preacher's kid from North Dakota who grew up to be one of the most innovative leaders of our time. Eleven times, Jackson led his teams to the ultimate goal: the NBA championship - six times with the Chicago Bulls and five times with the Los Angeles Lakers. This book is full of revelations.

Terry Crews spent decades cultivating his bodybuilder physique and bravado. On the outside, he seemed invincible: he escaped his abusive father, went pro in the NFL, and broke into the glamorous world of Hollywood. But his fixation with appearing outwardly tough eventually turned into an exhausting performance in which repressing his emotions let them get the better of him—leading him into addiction and threatening the most important relationships in his life. Now Crews is sharing the raw, never-before-told story of his quest to find the true meaning of toughness.

Named after his well-respected father who disappeared when he was two, Wallo grew up in North Philadelphia with his mom, brothers, and grandmother, feeling pressure to achieve the success and reputation his father had on the streets. Wallace “Wallo267” Peeples spent twenty years in and out of the prison system before restarting his life and catapulting himself to unforeseen levels of social impact, cultural influence, and success. Now he shares his story with the trademark honesty that’s made him an inspiration to those who need it most.

After the sudden death of her husband, Sheryl Sandberg felt certain that she and her children would never feel pure joy again. "I was in 'the void,'" she writes, "a vast emptiness that fills your heart and lungs and restricts your ability to think or even breathe." Her friend Adam Grant, a psychologist at Wharton, told her there are concrete steps people can take to recover and rebound from life-shattering experiences. We are not born with a fixed amount of resilience. It is a muscle that everyone can build.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures).