Technology Business

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.

In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

In this audiobook, you will find practical guidance to introduce a selection of 10 different technologies into your coaching practice, making your coaching offer more unique and increasing its effectiveness.

Virtual Distance - the measurable disconnect that arises when we rely on digitally mediated communication - applies to all of us. In the second edition of The Power of Virtual Distance, Karen Sobel Lojeski and Richard R. Reilly showcase 15 years of data to describe their powerful framework for predicting everything from trust, employee engagement, and job satisfaction to bottom-line results.

Ranked as one of the richest men in the world, Jeff Bezos is undoubtedly an expert in business and an extraordinary entrepreneur. Now, this biography is here to unveil how Bezos’ life and philosophy helped him build one of the web’s largest stores. From the early days of Amazon to its journey to becoming a massive business empire, Jeff Bezos: Biography of a Billionaire Business Titan delves into Jeff Bezos’ life, achievements, and legacy. 

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

In The Practice of Happiness, John Kehoe takes us on his personal journey to the most remote corners of India, Australia, Africa, and North America as he seeks to unlock the ultimate mystery of happiness. His surprising discoveries comprise a thoroughly engaging, anecdote-rich narrative sure to inspire those who seek happiness in their own lives.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

The mainstream forecasts fall into three camps. One considers today as the "new normal," where ordering a ride or food on a smartphone or trading in bitcoins is as good as it's going to get. Another foresees a dystopian era of widespread, digitally driven job—and business—destruction. A third believes that the only technological revolution that matters will be found with renewable energy and electric cars. But according to Mills, a convergence of technologies will instead drive an economic boom over the coming decade, one that historians will characterize as the "Roaring 2020s."

After using most of the top content management systems, and having built many custom CMS systems myself, I can say that, from my experience, Wordpress is the most effective tool available to build your company's website and bring in leads and sales for your business. However, if used incorrectly, it can actually hurt your company. I've seen it happen and the effects can be devastating. The good news is that there's a better way.  

From product design and financial modeling to performance management and hiring decisions—artificial intelligence and machine learning are becoming everyday tools for managers at businesses of all sizes. But the rewards of every AI system come with risks—and if you don't understand how to make sense of them, you're not going to make the right decisions. Whether you want to get up to speed quickly, could just use a refresher, or are working with an AI expert for the first time, HBR Guide to AI Basics for Managers will give you the information and skills you need.

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.

LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime.

As entrepreneurs, we are always on the hunt for those hidden nuggets of wisdom, those secrets that can make all the difference. In this book, we expose the concealed capabilities of OpenAI's language model, ChatGPT, as a revolutionary tool packed with hidden insights for entrepreneurs.

There's another, better way to drive durable, effective change in your organization, and it’s been proven effective by global IT and business consulting leader Infosys. The Live Enterprise operating model provides a clear path to transform large complex businesses into agile, digital ecosystems that evolve with changing market needs and scale to any size.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!