Virtual Communication

Award-winning professor, management consultant, and virtual communications expert Andrew Brodsky is here to tell you that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice note (really!). And your camera—it’s okay to turn it off; sometimes it’s even better. If you’re crushed under the weight of your inbox or exhausted from back-to-back-to-back video calls, then Ping is here to help workers at all levels and of all stripes—remote, hybrid, and in person—who use communication technologies as part of their jobs.

In March of 2020, the world was changed forever. We were forced to isolate due to COVID-19 and were thrust into the world of remote work and virtual communication with no preparation. The learning curve was steep, and many people are still struggling to communicate effectively on this new medium. What has become clear over the course of the pandemic is that the future is hybrid, blending the physical setting of pre-COVID-19 with the virtual adaptations we learned during the pandemic.

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

From crackly conference lines to pixelated video, virtual meetings can be problematic. But you can host a productive conversation in which everyone participates.