Virtual Communication

Despite our increasing reliance on communication technology for our work, until now, there has been no guide for navigating it. Which brings us to Ping. In this accessible book for workers of all stripes—remote, hybrid, and those who work fully in person, yet use communication technologies as part of their jobs—Brodsky dives into the big questions we all have: Which communication modes are the best for which situations? How can we interact most productively and authentically? How do we build relationships at a distance? How can we increase workplace inclusion using these technologies?

In March of 2020, the world was changed forever. We were forced to isolate due to COVID-19 and were thrust into the world of remote work and virtual communication with no preparation. The learning curve was steep, and many people are still struggling to communicate effectively on this new medium. What has become clear over the course of the pandemic is that the future is hybrid, blending the physical setting of pre-COVID-19 with the virtual adaptations we learned during the pandemic.

Este libro revisa los desafíos de comunicación que los equipos globales virtuales afrontan durante su existencia. Aunque los equipos globales virtuales ayudan a las organizaciones a ser flexibles al proporcionar expertos de todo el mundo que cruzan las barreras del tiempo, el espacio y la cultura a bajo costo utilizando tecnología como el correo electrónico, los sitios de colaboración y las videoconferencias.

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

From crackly conference lines to pixelated video, virtual meetings can be problematic. But you can host a productive conversation in which everyone participates.