Wellness Business

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

How can I become part of the solution? In the wake of the social unrest of 2020 and growing calls for racial justice, many business leaders and ordinary citizens are asking that very question. This book provides a compass for all those seeking to begin the work of anti-racism. In The Conversation, Robert Livingston addresses three simple but profound questions: What is racism? Why should everyone be more concerned about it? What can we do to eradicate it?

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills.

Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition.

Many yoga teachers are great at teaching but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher looking to expand your student base, a new teacher fresh out of yoga teacher training, or simply considering signing up for your first yoga certification course - this book is for you.

Penguin presents the unabridged downloadable audiobook edition of Do Less, Get More, written and read by Sháá Wasmund. Is your life how you imagined it would be, or is the reality more stressful than you planned? Do you put yourself under too much pressure to succeed? Are you struggling to find time for the things and people you love? It doesn't have to be this way. Anything is possible when you stop trying to do everything at the same time.

The classic best seller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time. Now Daniels updates his groundbreaking book with the latest and best motivational methods, perfected at such companies as Xerox, 3M, and Kodak.

This inspirational and informative 4-CD program features two of the leading experts in the field of self-development and health. As you listen, you'll discover how to transform the old habits, traditional beliefs, and everyday thoughts that keep you from becoming all that you can be.

Where can you turn when your attempts to resolve conflict fail? Most approaches emphasize collaboration. You are supposed to sit down, calmly talk through your differences, and find a solution. But what if nothing seems to work, no matter what you do? When situations resist resolution, the Optimal Outcomes Method teaches us conflict freedom. Optimal Outcomes reveals eight groundbreaking practices proven to help people everywhere free themselves from conflict.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

Who are the greatest innovators in the world? You're probably thinking Steve Jobs, Thomas Edison, and Henry Ford - the usual suspects.

This book isn't about them. It's about people who are just as innovative, entrepreneurial, and visionary as the Jobses, Edisons, and Fords of the world, except they're not in Silicon Valley. They're in the street markets of Sao Paulo and Guangzhou, and the rubbish dumps of Lagos. They are pirates, slum dwellers, computer hackers, dissidents, and inner city gang members.

Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching. However, this approach is only just beginning to come to the attention of organizations and consequently, the research base for strength-based coaching is in its early stages of development. Strength-Based Leadership Coaching in Organizations reviews strength-based approaches to positive leadership development and evaluates the evidence for their effectiveness, critically assesses their apparent distinctiveness and more.

What does it mean to be yourself at work? As a leader, how do you strike the right balance between vulnerability and authority? This book explains the role of authenticity in emotionally intelligent leadership. You'll learn how to discover your authentic self, when emotional responses are appropriate, how conforming to specific standards can hurt you, and when you need to feel like a fake.

In a world increasingly ruled by numbers and algorithms, award-winning journalist Chris Jones makes a compelling case for a more personal approach to analytical thinking​. The Eye Test is a necessary course correction, a call for a more balanced, personal approach to problem-solving. Award-winning journalist Chris Jones makes the case for the human element - for what smart, practiced, devoted people can bring to situations that have proved resistant to analytics.

What really distinguishes the people who literally change the world - those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people - Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs - to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again.

Why, despite our state-of-the-art medical technology, does the United States have among the highest maternal and infant mortality rates in the industrialized world? Why do pregnant women who are planning to breastfeed receive "free" samples of infant formula from American obstetricians? Why are American newborns given a vaccine at birth against hepatitis B, a sexually transmitted disease? The Business of Baby arms parents with the information they need to make informed decisions about their own health and the health of their infants.

Success Habits for Dummies is a gold mine of startling insights and practical pointers on achieving success. No matter what your station in life, it can quickly put you on the road to the success you want and deserve. With wit, warmth, and loads of practical wisdom, Dirk Zeller helps you discover how habits determine 95 percent of a person's behavior; get to know how the people who achieve most in life take deliberate steps to ensure their goals are met; make a practical plan to perform at your maximum potential; and maintain a growth mindset that makes you capable of change.

Entre los beneficios del mindfulness se incluyen la mejora del rendimiento y de la creatividad, el incremento de la conciencia de uno mismo y del carisma personal, además de conseguir una mayor tranquilidad. Este audiolibro ofrece de un modo práctico los pasos que debes dar para desarrollar la atención plena en tu rutina profesional. También explica la ciencia que hay detrás del mindfulness y la razón de su eficacia, y advierte sobre las trampas en las que es posible caer. Este título incluye artículos de Daniel Goleman, Ellen Langer, Susan David y Christina Congleton.

¿Por qué algunas personas son brillantes tomando decisiones y otras son torpes una y otra vez? ¿Por qué algunos siguen su instinto y triunfan, mientras que otros acaban siempre dando un paso en falso? En este libro revolucionario, el periodista estadounidense Malcolm Gladwell nos explica cómo pensamos sin pensar, de dónde proceden las decisiones que parece que tomamos en dos segundos, pero que no son tan simples como aparentan.

Amidst the deluge of advice for businesspeople, there lies an overlooked tool, a key to thriving in today's fast-paced, unpredictable environment: improvisation. In Getting to "Yes And" veteran improv performer, university professor, CEO, and consultant Bob Kulhan unpacks a form of mental agility with powers far beyond the entertainment value of comedy troupes.