Wellness Business

How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

Time-pressed professionals looking for practical guidance to shape their current or future safety programs should use this book. Pre-Accident Investigations: An Introduction to Organizational Safety helps to identify complex potential incidents before they take place. Based around the New View of human error, it offers established human performance theory in a highly practical context.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Women Food and God is Geneen Roth's masterwork, the final book she intends to write about the subject that has fascinated her since she wrote the bestselling When Food is Love two decades ago. From the very beginning, the listener is in the grip of an intelligent, humorous and thoughtful teacher who unravels the beginning of addiction until it's logical end.

You are about to discover how to achieve a lifestyle you have always wanted and create a new, stronger version of yourself. You see, it's always a lack of emotional fitness and low self-esteem that are the reasons why even smart, competent and talented people are not able to achieve a satisfying life, a life that should easily be possible for them.

There is a mountain of hype around positive thinking. But have you noticed that positive thinking doesn’t, well, work? That's because positivity is just an emotion, and at the end of the day it doesn't change the reality of the situations we face. The Simple Shift turns positive thinking on its head and transforms it into something practical - a way of adopting beliefs that can change the way you see reality and make major obstacles into easily resolvable issues.

For many of us, listening is simply something we do on autopilot. We hear just enough of what others say to get our work done, maintain friendships, and be polite with our neighbors. But we miss crucial opportunities to go deeper - to give and receive honest feedback, to make connections that will endure for the long haul, and to discover who people truly are at their core. Fortunately, listening can be improved - and Ximena Vengoechea can show you how.

135. C’est le nombre d’émotions différentes que nous, êtres humains, sommes capables de distinguer selon les travaux du psychologue Phil Shaver, menés il y a trente ans. Et c’est bien la capacité à reconnaître cette palette d’états affectifs qui constitue la toute première composante de l’intelligence émotionnelle. Popularisée par le célèbre psychologue Daniel Goleman en 1995, cette idée a redéfini la notion même d’intelligence. Au point que le quotient émotionnel, ou QE, rivalise aujourd’hui avec le QI !

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Messy: The Power of Disorder to Transform Our Lives celebrates the benefits that messiness has in our lives: why it’s important, why we resist it, and why we should embrace it instead. Using research from neuroscience, psychology, social science, as well as captivating examples of real people doing extraordinary things, Tim Harford explains that the human qualities we value – creativity, responsiveness, resilience – are integral to the disorder, confusion, and disarray that produce them.

What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

Early Google engineer and personal growth pioneer Chade-Meng Tan first designed Search Inside Yourself as a popular course at Google, intended to transform the work and lives of the best and brightest behind one of the most innovative, successful, and profitable businesses in the world... and now it can do the same for you. Meng has distilled emotional intelligence into a set of practical and proven tools and skills that anyone can learn and develop.

Offering groundbreaking insight into the dynamic nature of personality, James Fadiman and Jordan Gruber show that each of us is comprised of distinct, autonomous, and inherently valuable “selves". They also show that honoring each of these selves is a key to improved ways of living, loving, and working. Explaining that it is normal to have multiple selves, the authors offer insights into why we all are inconsistent at times, allowing us to become more accepting of the different parts of who we and other people are.

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

Why do successful people get things done at the last minute? Why does poverty persist? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mindset produced by scarcity. Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need.

We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.

Anxiety disorders are the most common mental illnesses in the world. But in our workplaces, anxiety has been a hidden problem—there in plain sight but ignored. Until now. The Anxious Achiever is a book with a mission: to normalize anxiety and leadership. As leadership expert and self-proclaimed anxious achiever Morra Aarons-Mele argues, anxiety is built into the very nature of leadership. It can—and should—be harnessed into a force for good.

We live in a society where kids and parents are obsessed with early achievement, from getting perfect scores on SATs to getting into Ivy League colleges to landing an amazing job at Google or Facebook - or even better, creating a start-up with the potential to be the next Google or Facebook or Uber. We see software coders becoming millionaires or billionaires before age 30 and feel we are failing if we are not one of them.

Women make over 80% of healthcare decisions in the U.S., yet only 4% of all medical research and development is focused on women's health issues. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says "Welcome to being a woman," instead of coming up with better solutions. But it doesn't have to be this way. In The Vagina Business, award-winning journalist Marina Gerner, Ph.D. takes an eye-opening look at the innovators challenging the status quo to deliver the healthcare solutions women need.