Writing Career

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

Struggling to start your novel? Stuck in the middle? Finished a first draft, but it doesn't really grab you? This short, easy-to-follow book helps you speed through your first draft, minimize major rewrites, and keep readers turning the pages. Using specific questions and prompts to expand and focus your story idea, plus examples from plots as diverse as The Terminator, The Awakening, and Gone with the Wind, best-selling author L. M. Lilly talks you through the five simple steps she's used to write every novel she's published.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

For the last 20 years, George Saunders has been teaching a class on the Russian short story to his MFA students at Syracuse University. In A Swim in a Pond in the Rain, he shares a version of that class with us, offering some of what he and his students have discovered together over the years. Paired with iconic short stories by Chekhov, Turgenev, Tolstoy, and Gogol, the seven essays in this book are intended for anyone interested in how fiction works and why it’s more relevant than ever in these turbulent times.

It's the ultimate road trip. Legendary investor Jim Rogers and his fiancee travel to 116 countries in a custom-built, four-wheel-drive, bright yellow Mercedes. Over three years, they make their way through war zones, are guarded by military convoys, observe a 50-million-person pilgrimage, eat disgusting food, put the car on barges for transport between countries, and have their lives threatened at every turn.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Great businesses don't always have great starts. In the summer of 2010, Green Beret Jason McCarthy was going through a divorce, separating from the military, and struggling with money issues. He used his new company, GORUCK, as an excuse to drive to all lower 48 states with his dog, Java, to meet people and get into adventures, while searching for how to rebuild in America.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.

Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.

Award-winning investigative journalist and contributing Wired editor Scott Carney leads listeners on a breathtaking journey through the macabre underworld of the global body bazaar, where organs, bones, and even live people are bought and sold on The Red Market. The Red Market sheds a blazing new light on the disturbing, billion-dollar business of trading in human body parts, bodies, and child trafficking, raising issues and exposing corruptions almost too bizarre and shocking to imagine.

Have you always wanted to put your thoughts and feelings into the form of musical lyrics but couldn't quite make the transition? If so, then How to Write Lyrics for Beginners in 24 Hours or Less: A Detailed Guide is the book you have been waiting for. Inside you will find everything you need to walk you through the lyrics-writing process to ensure you go from novice to maestro in no time flat.

To win in business requires a winning business plan. To write a winning business plan requires listening to Garrett Sutton's dynamic audiobook on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right. Crisply told and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials,and more.