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Areté

Activate Your Heroic Potential

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Areté

Written by: Brian Johnson, Phil Stutz - foreword
Narrated by: Brian Johnson
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About this listen

“This book will change your life. And, if enough of us commit, it will change the world.” — Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary, Stutz

In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny.

If you asked the ancient stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self moment to moment to moment.

Phil Stutz, MD, the author of The Tools, who was featured in the Netflix documentary called Stutz, wrote the foreword to the book.

He says: “What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us. He’s developed a training program for the soul.

Commit to this training and you will gain the ability to transmute your biggest problems, your darkest days, into unstoppable courage, endless enthusiasm, and an unshakable faith in the future.

This book will change your life. And, if enough of us commit, it will change the world.”

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Heroic Public Benefit Corporation (P)2023 Heroic Public Benefit Corporation"
Management & Leadership Personal Success Psychology Business Stoicism Career
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If You Want To Be at Your Best Everyday, Read This!

If you want to learn how to bring the best to every aspect of your life then Areté: Activate Your Heroic Potential is the next book you should be reading. The book is 451 micro chapters each chapter is +1 degrees towards reaching the 451 degrees Fahrenheit needed for a fire to start.

Right now reading that you're probably thinking that's a marketing gimmick, but it's not. Brian is 100% genuine in what he says and believes. I've followed Brian's work since the end of 2021 when a good friend recommended him to me. I really connected with what Brian was teaching and got all in on the Heroic Coach program and became a founding member of the Heroic app. I was also lucky enough to get an advance reader copy of Brian's book Areté: Activate Your Heroic Potential.

The book is designed to be read front to back so one can get an overview of the Heroic program and to be used as a reference book where one can jump back in to review certain topics. There are seven objectives to coincide with the seven objectives in the Heroic program, which are built around the Big 3 areas (Energy, Work and Love) where one needs to thrive to lead a fulfilling life:

1. Know The Ultimate Game
2. Forge Antifragile Confidence (This one is my personal favourite and where I saw the most benefit)
3. Optimize the Big 3
4. Make Today a Masterpiece Day
5. Master Yourself
6. Dominate the Fundamentals
7. Activate Your Superpower

As I've been following Brian's work for a couple of years, nothing was new for me here but I appreciated the refresher and I think it's a great way for those who don't know anything about Brian's work or Heroic to learn more about the program, the Heroic app and Heroic Coach so they can decide whether or not they're able to go all in. I hope this book brings more people to learn about Brian's work -- even if only one or two things that resonate with readers, the book is still worth the price.

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The one and only self help book you'll ever need!

I love Brian's work and I've been following him for many years and I was very excited when I heard he is writing a book. Brian has these +1s (daily short videos) on his amazing website (Heroic.us) where he educates and inspires you and fires you up to be your absolute best at any given moment to close the gap between who you are and who you could be. At the time of writing this review, he has over 1600 +1s and I have over 300 of them as my favorites and I keep going back to watch them often. This book is a compilation of his best +1s and a lot more. If you really want to be your absolute best self get the book and if you feel so inspired then sign up for the Heroic website. Getting this book and following Brian's work might be the best investment you make in yourself!!!

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It's accessible bite sized wisdom! For me it fits into busy lives in an incredible way.

I Loved everything! I did not like when it ended. I for one hope there is more, much more.

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