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Golden Rules - Handling Objections

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Golden Rules - Handling Objections

Written by: David Ryder
Narrated by: David Ryder
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About this listen

 You need new customers. You've got your list of prospects. You are prepared to make the phone calls and press the flesh. But one problem keeps plaguing your mind.

How do you deal with the objections that will inevitably come up? How do you turn the prospect around? What do you say to someone who completely throws you with some obscure objection. And how do you know if they are serious or just blowing smoke in your face!?

In this book, David Ryder, who has 20 years' experience of field and telesales, exposes the key strategy to handling objections. This book will equip you with the tools you need not just to resolve objections, but to prevent them from even coming up in the first place. You'll keep the prospect on side and have them asking you what the next step is!

This book is part of the Golden Rules series breaking the whole sales process into easy bite-size chunks.

©2008 David Ryder (P)2008 Summersdale Publishers Ltd Marketing & Sales Personal Success
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Profile Image for steven parrott

Good tips

I appreciate the fact that the instructions provided were for entry level sales as well as the more experienced. I manage a large team and I’m always looking for ways to work with the green and the experienced alike on objection handling. If I had a complaint, I would have wanted more out of it. If it went in to detail on some topics or covered a few more topics I would have loved it!

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