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Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

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Great by Choice

Written by: Jim Collins, Morten T. Hansen
Narrated by: Jim Collins
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Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

Entrepreneurship Forecasting & Strategic Planning Management & Leadership Small Business & Entrepreneurship Business Management Leadership

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Thank you for sharing this useful data! Greatly appreciated for the deep research on Great by Choice.

Thank you for your research

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I dont know what to say its completely amazing information and definitely has changed my life for the better. thanks Jim and team

wow I thought I had a clue and then I read this!!

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As the world becomes more turbulent this book remains important for businesses to understand what actions lead to success in challenging markets

Older but still very relevant

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Very good ideas to apply to businesses of all kinds. Well produced. Q and A at the end is quite good.

Listen well

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This is one of the most impactful books or bits of content I’ve ever read. It could simply be called a guide to life because the applications are so wide ranging. And the ending had me smiling big. Enjoy!

Life changing.

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