Preventing Brandslaughter
How to Preserve, Support and Grow Your Brand Asset Value
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Preventing Brandslaughter
Buy Now for $18.74
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Spider Graham
-
Written by:
-
David Corbin
About this listen
In this Wall Street Journal best-seller, you will be escorted into a story describing the brand as a tangible expression of a top performing culture and how it comes to life when its elements– including the mission–are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs and is measured through what David Corbin calls “ABI”–the Audit of Brand Integrity. Are we living our brand?
In Preventing Brandslaughter, Corbin outlines, in the form of a parable–the story of Reliant Hospital–how essential brand is to the credibility and reputation of any organization–attracting, engaging, and keeping top performers, not to mention its overall value.
©2019, 2023 David M. Corbin (P)2023 David M. Corbin