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The Agent's Edge

Written by: Jordan Cohen, Mark Tabb - contributor, Sylvester Stallone
Narrated by: Jordan Cohen, Eric Simon, Matt Lionetti
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Publisher's Summary

Read by the author with an audiobook-exclusive interview with Broke Agent Media’s Eric Simon and Matt Lionetti!

For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest levels.

Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago, before transitioning to the luxury market. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales. Whether you’ve been in the business for decades, are just starting out, or somewhere in between, these strategies will work for you.

In this powerful and entertaining guide with a heartwarming forward from Sylvester Stallone, Jordan shows you how to set yourself apart from the competition to attract sellers and win listings. He walks you through every aspect of a successful listing presentation and includes examples and stories from some of the famous athletes and celebrities he has represented including NFL stars Aaron Donald and Marcus Allen, rock star Bret Michaels, WWE superstar The Miz, and many more. Jordan’s lessons apply to real estate agents of all levels and all companies and work in any market. Topics covered include:

  • How to Win Every Listing Interview
  • Marketing Yourself and Your Listings to Succeed
  • Tapping into the Power of Social Media (featuring Broke Agent Media’s Eric Simon and Matt Lionetti)
  • Strategically Putting the “Agent” in Real Estate Agent
  • Turning Tired Old Techniques into Cutting Edge Strategies That Work
  • The Big Pay-off That Makes Real Estate More than a Great Career
©2023 Jordan Cohen (P)2023 HarperCollins Leadership
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What listeners say about The Agent's Edge

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Awesome Book Jordan

Loved it ! Listening 2nd time already even better the 2nd time around - Thank you Jordan for sharing your knowledge & experience

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Fantastic!

I first listened to it on audible and liked it enough to also order a hard copy.

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Everything I needed to hear.

I feel as if Jordan is speaking to me in my specific path!
Loads of value here! Can’t want to hone in on these strategies in my own business!

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A must read for all agents.

No matter how long you have been in the business you will surely gain a great deal of how a true pro does things. We can all improve in some way shape or form and hearing how the best in the business does it will help take you further dealing with sellers and enjoying the journey. You list, you last! Thank you Jordan and continued success.

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Top Realtors MUST Read This Book!!

Unbelievable the authenticity of this book. Actual tactics to implement right away. In fact I listened to this entire book in 1 day! On my way to a listing appointment it was miraculously right after the chapter on the listing presentation. I utilized Jordan’s verbiage and left with a $2m Listing Agreement!

If you are looking to friggin explode your business, land every seller you want then this book is for you!

Also shout out to Matt and Eric for an amazing section on the book

- Andrew Perrie

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I’m listing to this over and over again! Such gold!

The agents edge came at a perfect time where I felt like I didn’t belong in the real estate business. I felt like I couldn’t be a listing realtor and this book has given me such gold. I’m listening to it over and over again. Critiquing my listing presentation and taking what I like and leaving what I don’t. It’s so nice to learn from others and learn what the pros do. Thanks Jordan! This one’s a gooder!

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Not terribly insightful unfortunately.

Author is likely coasting on referrals among relatively small circle of high net worth folks. Got a high net worth client that can buy an expensive piece of real estate not only in a different area of town you don’t know about even a different country? No worries, just get that commission cheque. Great to see his success though.

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