The Hero and the Outlaw cover art

The Hero and the Outlaw

Building Extraordinary Brands Through the Power of Archetypes

Preview

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

The Hero and the Outlaw

Written by: Margaret Mark, Carol S. Pearson
Narrated by: Randye Kaye
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $27.83

Buy Now for $27.83

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically.

Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:

  • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
  • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
©2001 Margaret Mark and Carol S. Pearson (P)2022 McGraw Hill-Ascent Audio
Marketing & Sales Personal Success Advertising Heartfelt
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Hero and the Outlaw

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.