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The Tipping Point
- Narrated by: Malcolm Gladwell
- Length: 3 hrs and 4 mins
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Publisher's Summary
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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The best-selling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience in this "delightful" (Bloomberg News) collection of writings from The New Yorker. What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
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Blink
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Overall
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-
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- Written by: Malcolm Gladwell
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- Length: 7 hrs and 18 mins
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-
Overall
-
Performance
-
Story
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-
-
Nothing like Malcolm Gladwell in your ears
- By Hala on 2020-05-24
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-
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- Riffs and Rants on Elite Education
- Written by: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 5 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Malcolm Gladwell has long relished the opportunity to skewer the upper echelons of higher education, from the institution of U.S. News & World Report’s Best College rankings to the LSATs to the luxe Bowdoin College cafeteria. I Hate the Ivy League: Riffs and Rants on Elite Education, upends the traditional thinking around how education should work and tries to get to the bottom of why we often reward the wrong people.
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-
Relevant and informative
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-
The Tipping Point
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- Written by: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
-
A book by a guy who follows his own advice
- By Jeff Alpaugh on 2018-03-14
Written by: Malcolm Gladwell
What the critics say
Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]
What listeners say about The Tipping Point
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 2021-01-26
awesome
it was a very well written book explaining how and exactly what makes a certain thing go viral. I highly recommend this book to everyone . I loved each and every book by this author.
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- Kyle
- 2021-09-22
wonderfully thought provoking
This novel brought many points that would be considered valid today. it really provided food for thought, especially the afterward concentrating on school shootings.
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