Aligning sales strategy with business goals is critical for success, but it’s not always easy. In this episode of the Measure Success Podcast, Frank V. Cespedes, author of Sales Management That Works, shares strategies for driving enterprise value through effective sales practices.
From leveraging AI for sales productivity to improving data quality and setting stretch targets, Frank offers actionable tips for leaders.
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🎧 Tune in to learn how to connect sales with strategy
Where to find Frank:
Website: https://frankcespedes.com
LinkedIn: https://www.linkedin.com/in/frankcespedes/
📚 Read Sales Management That Works: How to Sell in a world That Never Stops Changing
https://a.co/d/aL0ZxM3
Where to find Carl:
https://40strategy.com
https://www.linkedin.com/in/carljcox/
https://www.instagram.com/carljcox40/
https://x.com/40Strategy
🎧 Measure Success Podcast
https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579
🎧 $4M Strategies Podcast
https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100
📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2