Aligning sales strategy with business goals is critical for success, but it’s not always easy. In this episode of the Measure Success Podcast, Frank V. Cespedes, author of Sales Management That Works, shares strategies for driving enterprise value through effective sales practices.

From leveraging AI for sales productivity to improving data quality and setting stretch targets, Frank offers actionable tips for leaders.

Need help with the accuracy of your financials? Let 40 Accounting Help!

🎧 Tune in to learn how to connect sales with strategy

Where to find Frank:

Website: https://frankcespedes.com

LinkedIn: https://www.linkedin.com/in/frankcespedes/

📚 Read Sales Management That Works: How to Sell in a world That Never Stops Changing

https://a.co/d/aL0ZxM3

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Transforming culture takes courage and clarity. On this episode of the Measure Success Podcast, Don Lindsey reveals how he turned Precision Machine and Manufacturing into a high-performing organization.

From doubling revenue to creating a culture where employees thrive, Don shares the strategies that drove success. Learn how clear expectations, accountability, and servant leadership reshaped his team and boosted profitability.

Don't miss this conversation packed with insights for leaders aiming to create lasting change.

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🎙️ Listen now on your favorite podcast platform!

Where to find Don:

Website: https://premach.com/

LinkedIn: www.linkedin.com/in/donlindsey

Facebook: https://www.facebook.com/pr3mach

Instagram: https://www.instagram.com/precision_machine_mfg/

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

What does it take to scale a business from $20K to multi-millions? In this episode, Rich Moyer shares how he navigated entrepreneurship, from building his first company to running successful franchises.

You’ll learn why location is key for retail success, the importance of building a strong team culture, and how taking calculated risks can unlock freedom and growth. Rich also reflects on balancing his growing family with a busy career.

Whether you're a new entrepreneur or seasoned executive, this episode is full of insights to inspire your next move.

Podcast Sponsor: Oswego Private Wealth Management

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Where to find Rich:

Website: https://hoppinbrands.com/

LinkedIn: https://www.linkedin.com/company/hoppin-brand

Facebook: https://web.facebook.com/HoppinCharlotte/?_rdc=1&_rdr

Instagram: https://www.instagram.com/hoppinclt/

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2