Aligning sales strategy with business goals is critical for success, but it’s not always easy. In this episode of the Measure Success Podcast, Frank V. Cespedes, author of Sales Management That Works, shares strategies for driving enterprise value through effective sales practices.

From leveraging AI for sales productivity to improving data quality and setting stretch targets, Frank offers actionable tips for leaders.

Need help with the accuracy of your financials? Let 40 Accounting Help!

🎧 Tune in to learn how to connect sales with strategy

Where to find Frank:

Website: https://frankcespedes.com

LinkedIn: https://www.linkedin.com/in/frankcespedes/

📚 Read Sales Management That Works: How to Sell in a world That Never Stops Changing

https://a.co/d/aL0ZxM3

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Transforming culture takes courage and clarity. On this episode of the Measure Success Podcast, Don Lindsey reveals how he turned Precision Machine and Manufacturing into a high-performing organization.

From doubling revenue to creating a culture where employees thrive, Don shares the strategies that drove success. Learn how clear expectations, accountability, and servant leadership reshaped his team and boosted profitability.

Don't miss this conversation packed with insights for leaders aiming to create lasting change.

Subscribe and set notifications to our YouTube Channel

🎙️ Listen now on your favorite podcast platform!

Where to find Don:

Website: https://premach.com/

LinkedIn: www.linkedin.com/in/donlindsey

Facebook: https://www.facebook.com/pr3mach

Instagram: https://www.instagram.com/precision_machine_mfg/

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

What does it take to scale a business from $20K to multi-millions? In this episode, Rich Moyer shares how he navigated entrepreneurship, from building his first company to running successful franchises.

You’ll learn why location is key for retail success, the importance of building a strong team culture, and how taking calculated risks can unlock freedom and growth. Rich also reflects on balancing his growing family with a busy career.

Whether you're a new entrepreneur or seasoned executive, this episode is full of insights to inspire your next move.

Podcast Sponsor: Oswego Private Wealth Management

Subscribe and set notifications to our YouTube Channel.

Where to find Rich:

Website: https://hoppinbrands.com/

LinkedIn: https://www.linkedin.com/company/hoppin-brand

Facebook: https://web.facebook.com/HoppinCharlotte/?_rdc=1&_rdr

Instagram: https://www.instagram.com/hoppinclt/

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

In this episode of the Measure Success Podcast, Jim Huling shares the secrets behind the Four Disciplines of Execution (4DX). With years of experience implementing 4DX across thousands of teams, Jim discusses how narrowing focus, leveraging leading measures, and creating accountability can lead to outstanding results. Hear his valuable tips for building a disciplined team environment that achieves success beyond expectations.

Podcast Sponsor: Oswego Private Wealth Management

Is it your turn to be a podcast sponsor? Find out how!

Listen in and apply these strategies to enhance your organization’s focus and engagement!

Connect with Jim:

Website: http://jimhuling.com

LinkedIn: LinkedIn.com/jimhuling

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

On this episode of the Measure Success Podcast, Carl J. Cox chats with Jack Espy, the creative force behind Spirited Hive. Jack reveals the twists and turns of his unexpected journey from real estate to entrepreneurship, including how he’s growing a unique product in a crowded industry. He shares how he defines success, manages investor expectations, and the values that guide his brand’s growth.

Tune in to hear Jack’s refreshing approach to building a company and staying focused. This episode is packed with insights for anyone looking to make their mark.

Podcast Sponsor: Oswego Private Wealth Management

Interested in having the daily, $4M podcast delivered to your email? Sign up here.

Listen now to be inspired!

Connect with Jack:

Website: https://www.spiritedhive.com/

Facebook: https://www.facebook.com/spiritedhive/

Instagram: https://www.instagram.com/spiritedhive/?hl=en

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

What does it take to drive sustained growth in any organization?

In this episode of the Measure Success Podcast, Arjun Sen shares his strategies for aligning teams, building trust, and setting KPIs that matter. With years of experience guiding global brands, Arjun provides actionable insights for leaders looking to improve their results.

Discover how to:

• Focus on individual customers to build long-term trust

• Use storytelling to create a strong, authentic brand

• Measure success effectively to achieve consistent results

Don't miss this opportunity to learn from one of the brightest strategic minds.

Update from Arjun, in 2020, he had a podcast conversation with Shoojit Sircar. Little did he know that that conversation will lead to the movie I Want To Talk. The movie is based on his life journey and is releasing in theaters worldwide on November 22nd!

I Want To Talk, is about celebrating the “Not giving up” spirit in each and every one of us. It is directed by Shoojit Sircar, whose last movie was released in over 200 countries and viewed by over 39 million people. You can find the trailer and a personal message to you from the director and the main actor Abishek Bachchan (who plays Arjun).

Save the date, November 22nd, and please plan to watch the movie with your family and friends in a theatre near you. Here is a list of cities and theaters the movie is expected to play in the US and Canada. (Programming of actual show timing will be released Nov 18th)

Where to find Arjun:

Website Zen Mango https://www.zenmango.com/

LinkedIn https://www.linkedin.com/in/zenmangoarjunsen/

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

In this episode of the Measure Success Podcast, Kris Ward, creator of "Win the Hour, Win the Day," shares her journey of transforming her life and business. Kris talks about how she reduced her work hours dramatically while achieving greater success and work-life balance.

Tune in to discover actionable steps for reclaiming time, building sustainable systems, and increasing productivity. Whether you're a seasoned entrepreneur or just starting out, Kris’s insights will empower you to make impactful changes.

Podcast Sponsor: Oswego Private Wealth Management

Subscribe and set notifications to our YouTube Channel.

🎧 Don’t miss out – listen to the episode now and start building a business that supports your life.

Where to find Kris:

Website: https://winthehourwintheday.com/

LinkedIn: https://www.linkedin.com/in/kriswardstopworkingsohard/

Facebook: https://www.facebook.com/krisward.ca

Instagram: https://www.instagram.com/kriswardlive/

Book Win The Hour Win The Day: https://a.co/d/0i15eat

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

In this episode, Jothy Rosenberg, startup founder and cancer survivor, talks about resilience, grit, and the power of "who says I can't." As a seasoned entrepreneur, he shares insights into navigating startup challenges, building strong teams, and mastering investor relationships. Listen as Jothy discusses what it takes to succeed despite adversity, including how to achieve product-market fit and drive impactful growth. Dive into this episode to find out how resilience fuels success. Listen now to be inspired and learn actionable strategies.

Subscribe and set notifications to our YouTube Channel.

Where to find Jothy:

Website: https://www.jothyrosenberg.com

LinkedIn: https://www.linkedin.com/in/jothy/

Facebook: https://www.facebook.com/jothyr

Instagram: https://www.instagram.com/jothmeister/

Twitter: https://twitter.com/Jothmeister

Book Think Like a Tech Founder: http://mng.bz/wjQa

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2