• Apple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the Week

  • May 21 2024
  • Length: 26 mins
  • Podcast

Apple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the Week cover art

Apple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the Week

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  • Summary

  • In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.

    Timestamps

    00:00 - Intro
    00:40 - The News
    06:43 - Apple Creating Waves
    09:04 - Performance marketing tip of the week
    14:19 - Drinks sponsor break
    16:29 - A break from the ads
    18:57 - System1 Ad of the Week
    21:12 - Phone a friend (Sir John Hegarty)
    24:54 - Launch of APE
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