When radio stations complain about losing revenue, it's usually because they're not investing in spec development or creativity. In this installment of our series, the guys give you valuable tips about how to target, build and pitch your spec spots, for the ultimate success. This could be a game changer for you.

So your salesperson just walked in and announced the client wants their spot to contain certain information or wants a certain style of creative that the salesperson promised them to get the sale. So how do make a situation like that works for you, and the radio station? You'll want to hear how Mark and Von dig into that touchy subject in this edition of THE TEN MINUTE PRODUCER.

The client asks for it to be funny. Or the salesperson decides they want a funny spot. But how do you 'do' funny that gets the job done, pleases the client and enhances the station's sound? Well, here's some ideas

So you're not working in New York, Atlanta or Chicago. heck, you're working in Albany or Lexington or Presque Isle or Fall River. Relax - in this podcast, Von and Mark explore how to get the most out of the equipment and talent available to you.

Von and Mark deal with how to position yourself on your microphone, to create different sounds, opening new possibilities to even those with basic vocal skills

Time to take voice differentiation up a notch. Simple, easy to use tricks that help with voice separation and enhancement. Enjoy

When creating a spot, the first six seconds are crucial to it success. It's where you either capture the listener's attention, or lose them completely. This is what we mean.

Sometimes, we can get out of control with a creative idea and ignore what the spot is supposed to accomplish - namely, sell the client's product. Von and Mark explain