Episodes

  • How Poppi Founder Allison Ellsworth Made Her Brand Go Viral

    How Poppi Founder Allison Ellsworth Made Her Brand Go Viral
    Dec 12 2024
    Allison Ellsworth is the founder, chief brand officer, and creative marketing genius behind Poppi—the prebiotic soda brand that boasts more than 2 billion likes across social media platforms. In this episode, Allison shares with Tara her top tips on how to grow your brand by making authentic, hooky, and engaging social content. 00:00 Intro 01:37 How Poppi’s social media took off 06:50 Poppi’s social mentality 11:12 The art of the hook 15:10 How to use humor in your content 17:00 The value of social media giveaways 19:56 What a “good watch time” on a TikTok video actually is 22:28 Allison’s biggest piece of advice for social media 25:33 Finding the balance between following trends and making your own original content 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • Why You Should Buy, Not Build, Your Business with Codie Sanchez

    Why You Should Buy, Not Build, Your Business with Codie Sanchez
    Dec 5 2024
    Codie Sanchez, author of Main Street Millionaire, is an expert in the art of buying, investing in, and starting businesses, and has made millions doing so. In this episode, Codie talks to Tara about her evolving relationship with risk-taking, the pros and cons of buying a business vs. starting one, and her best advice for buying your first business. 00:00 Intro 02:45 The difference between buying a business vs starting from scratch 05:16 How Codie’s relationship with risk has changed over time 12:23 How Codie is fueled by the haters and trolls 16:38 Harnessing “character work” 17:35 Talking about appearance in business 22:54 Advice for buying a business 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • Bozoma Saint John on Doing WTF You Want in Your Career

    Bozoma Saint John on Doing WTF You Want in Your Career
    Nov 21 2024
    Bozoma Saint John has had a storied corporate career leading immense marketing projects at Pepsi, Apple, Uber, and Netflix. Now, she is making the pivot to reality TV, joining season 14 of The Real Housewives of Beverly Hills, as well as launching her new company Eve by Boz. In this episode, Bozoma talks with Tara about how she knows when it’s time to make a pivot, her secret to honing her intuition. 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • What To Do When Sh*t Goes Wrong, with AT&T Business CEO Anne Chow

    What To Do When Sh*t Goes Wrong, with AT&T Business CEO Anne Chow
    Nov 14 2024
    Anne Chow was the first woman of color to lead AT&T Business in the company’s 140+ year history, and while she was CEO she led the company with grace through one of the biggest crises in the world—a global pandemic. In this episode, Anne talks with Tara about how to lead bigger at your company and navigate crisis with vulnerability, inclusivity, and inspiration, and why leadership is more of a choice than a quality. 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • Girl, Stop Doing Everything Yourself, With Kathy Ireland

    Girl, Stop Doing Everything Yourself, With Kathy Ireland
    Nov 7 2024
    In the 80s and 90s Kathy Ireland was a household name and top supermodel, but secretly her passion had always been entrepreneurship. Today, Kathy Ireland Worldwide (kiWW) is one of the top female-owned licensing businesses in the US. In this episode, Kathy tells Tara about her lessons in rejection, experimentation, and following your passion when it comes to starting a business and building an empire. 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • Learning The Art of Risk-Taking, With Julia Haart

    Learning The Art of Risk-Taking, With Julia Haart
    Oct 31 2024
    What’s the big swing that you’ve been too afraid to take? For our guest this week, Julia Haart, taking big swings and making bold moves is a way of life. In this episode, Julia talks to Tara about what it takes to follow the ideas that scare you, how to keep yourself accountable when running your business, and why she’d never go into business with a romantic partner again. 00:00 Intro 01:40 What Julia’s realized about fear 04:30 What Julia learned from working with a romantic partner 12:15 What helps Julia fight imposter syndrome 16:58 Tara’s “courage sprints” 23:55 How Tara and Julia hold themselves accountable 28:25 Julia’s advice for making bolder in your career 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Shade Room Founder Angelica Nwandu on When to Trust Your Gut vs. Follow the Data

    Shade Room Founder Angelica Nwandu on When to Trust Your Gut vs. Follow the Data
    Oct 24 2024
    How much should you rely on intuition vs. data when growing your business? Angelica Nwandu, founder of The Shade Room, breaks down how she grew a single Instagram account into a digital media powerhouse with over 30 million followers. She shares insights into how The Shade Room shapes its content strategy and her hot takes on celebrity founders like Kylie Jenner and Beyoncé. We dive into the most important metrics for new founders to focus on, and how to look past the early growth stage and focus on building a business for the long term. 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 4 mins
  • Is your Brand a Mess Without Consistency with Jillian Michaels

    Is your Brand a Mess Without Consistency with Jillian Michaels
    Oct 17 2024
    Consistency isn’t just for logos. Jillian Michaels, fitness expert and entrepreneur, joins BOSSY to talk about the power of consistent branding in building long-term success. From resisting fleeting trends to delivering on “sexy promises” that keep customers coming back, Jillian shares how she’s remained true to her brand while evolving in the fitness industry. 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 mins