SEASON: 4 EPISODE: 33

Episode Overview:

Marketing can be tricky, and expensive if you get it wrong. Choosing the right strategy, and agency partners can be a real game-changer. That’s where my next guest comes in. His company has vetted over 800 marketing agencies to find the best at what they do.

If you are looking to save time and money finding the perfect agency or contractors for business, then you are going to enjoy my conversation with the founder of CJAM Marketing, Behdad Jamshidi.

Guest Bio:

Behdad Jamshidi started CJAM Marketing after realizing that most companies don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 971+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches.

After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.

Resource Links:

• Website: https://cjammarketing.com/
• Free Consultation: https://cjammarketing.com/book-a-call-general/

Insight Gold Timestamps:

02:22 I ended up working for a company called Telus

03:43 There's a gap between marketing agencies

05:52 Most businesses only do one meeting before they end up hiring the marketing agency

08:41 Some of the biggest mistakes I see

10:32 You talk about chemistry as a key factor and how important it is

12:21 Let's talk about price

16:15 So, a couple of the red flags that you'll get

18:04 How important is it to find an agency with niche or niche expertise

20:00 When you talk about the references

22:07 Should businesses or your clients be wary of the agencies that promise guaranteed results?

25:10 Basically you need a marketing executive with an understanding of sales

28:18 You've got to go back to the drawing board

31:28 if you want great customer service, be a great customer

Connect Socially:

LinkedIn: https://www.linkedin.com/company/cjam-marketing/

Facebook: https://www.facebook.com/cjammarketing

Instagram: https://www.instagram.com/cjammarketing/

Email: bjamshidi@cjammarketing.com

Sponsors:

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 32

Episode Overview:

Ready to build a thriving business without sacrificing your life? If you want to transform your business into a well-oiled machine by implementing the right processes and systems that drive efficiency and growth, so that you can spend less time struggling and more time achieving the results you’ve always envisioned, then you are going to enjoy my conversation with author, speaker and coach, and founder of the Business Accelerator Institute, James Brown.

Guest Bio:

James is the CEO and Founder of Business Accelerator Institute and Perseverance Squared. He launched his first business in 1994, quickly expanding it to multiple top-performing locations with $8 million in annual revenue. In 2014, James shifted to coaching, guiding over 350 business owners through strategic growth. As a fractional CEO at How To Manage a Small Law Firm, he helped launch Small Law Firm University, generating $3 million in revenue within a year. In 2023, he founded Perseverance Squared, followed by the Business Accelerator Institute to help professional service providers transform their businesses and lives. James also co-founded Welcome Home Legacy Holdings, a real estate investment company aiming for $100 million in assets.

James holds a Business degree from Lindenwood University and a JD from St. Louis University. He has been recognized as “St. Louis’ Best Attorney to Have on Your Side” and “Bankruptcy Lawyer of the Year,” with features in USA Today and The Wall Street Journal.

James is the CEO/Founder of Business Accelerator Institute and Perseverance Squared where he is a business consultant with a strong background in law. He launched his first business in 1994 and rapidly expanded to multiple top-performing locations reaching $8M in annual revenue. In 2014, James transitioned to coaching, guiding over 350 business owners to significant growth through strategic management and marketing. As a fractional CEO/SLFU Program Manager at How To Manage a Small Law Firm, he launched Small Law Firm University, growing it to $3 million in revenue within a year, and developed a C M O program that generated an additional $2 million annually. With a Business degree from Lindenwood University and a JD from St. Louis University, James is a recognized industry expert and co-author of the best-selling book Shift Happens. He has earned numerous accolades for his legal expertise and business acumen.

Resource Links:

• Website: https://businessaccelerator.institute/
• Product Link: https://businessaccelerator.institute/preferred

Insight Gold Timestamps:

02:02 D on't ever tell me I can't do something

03:17 They believe their doubts and they doubt their beliefs

03:46 It's called the doctrine of sacrifice

05:28 The biggest challenge always is mindset

06:48 The lowest and worst use of a business owner's time is actually doing the production itself

08:19 They see hiring and they see marketing as an expense

10:28 So let's talk about identifying the accelerator mindset

11:59 I look at it like stories in a building

15:57 What do you think causes the limiting beliefs in the first place?

16:37 Limiting beliefs to me, come from one of two places

17:51 Let's talk about measuring success beyond the bottom line

19:56 Everybody’s 'why' is different

20:49 Do you have examples of a transformation experience

23:19 I call them stop gaps

25:08 I think some people need more hand holding than others

25:45 When you're surrounded by like minded individuals, magic happens

26:29 I just got done reading this

SEASON: 4 EPISODE: 31

Episode Overview:

Are you tired of feeling like you’re always chasing the next sale or struggling to meet quota? Ready to close more deals with less effort and resistance? Want to set higher-quality appointments that convert? Are you looking to increase your income and career opportunities? All of these are achievable when you learn to ethically and effectively influence others.

My guest today will share with us his insights on how to build genuine relationships and help you transform how you approach every sale or opportunity. Join me now for my conversation with the founder of The Sales Dojo, Christian Jack.

Guest Bio:

Christian Jack is a highly respected sales coach and growth consultant with a proven ability to scale businesses to multiple eight figures. He provides fractional CRO services, one-on-one coaching, and tailored sales training that empower professionals and entrepreneurs to achieve sustainable growth.

Specializing in influence, persuasion, and sales frameworks, Christian has successfully brokered millions in deals and coached hundreds of professionals, managers, leaders, and sales pros on mastering key skills like body language, leadership, and communication. His practical, personalized approach enables clients to maximize their influence, boost performance, and achieve long-term success.

Resource Links:

• Website: https://thesalesdojo.co/

Insight Gold Timestamps:

01:37 Some of the most important things as I was being raised were discipline and consistency

03:29 What can I do where I will have ultimate job security forever

06:29 Some people call it the ‘post trust era’

08:24 I think AI is still in its infancy

10:23 Let's talk about how people buy

11:20 You've developed a process, Frontal Cortex Persuasion, FCP

12:40 The biggest portion that gets in the way of people making buying decisions is usually the frontal cortex

14:14 How do you get somebody's attention?

16:21 Getting people's attention is the first step towards starting any sort of sales process

17:02 Next one is Bonding

19:04 This one is the comprehension stage

21:35 You're starting to get them problem aware, product aware, etc

23:36 You emphasize the importance of mindset and self belief when it comes to selling

24:38 Comes down to having the consistency and the discipline to realize that your thoughts shape your reality

26:33 I think our role is to not necessarily fake our confidence, but to protect our confidence

29:36 Lots of people will get stuck in one narrow minded view of certain topics in their life

31:14 The biggest hit to a salesperson's confidence is going to be selling a product or service that they don't actually believe in

33:28 The internal voice is so much more powerful than the external voice

34:41 What the prospect says is gospel, and what you say is garbage

35:03 You don't rise to the level of your goals, you fall to the level of your standards

35:39 The biggest thing that a lot of companies miss out on when they're hiring….

37:37 The biggest thing that anybody can do in order to make more sales is….

Connect Socially:

LinkedIn: https://www.linkedin.com/in/christian-jack-989306295/

Facebook: https://www.facebook.com/christian.jack.58152/

TikTok: https://www.tiktok.com/@christianjack.tiktok

YouTube: