SEASON: 4 EPISODE: 33

Episode Overview:

Marketing can be tricky, and expensive if you get it wrong. Choosing the right strategy, and agency partners can be a real game-changer. That’s where my next guest comes in. His company has vetted over 800 marketing agencies to find the best at what they do.

If you are looking to save time and money finding the perfect agency or contractors for business, then you are going to enjoy my conversation with the founder of CJAM Marketing, Behdad Jamshidi.

Guest Bio:

Behdad Jamshidi started CJAM Marketing after realizing that most companies don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 971+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches.

After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.

Resource Links:

• Website: https://cjammarketing.com/
• Free Consultation: https://cjammarketing.com/book-a-call-general/

Insight Gold Timestamps:

02:22 I ended up working for a company called Telus

03:43 There's a gap between marketing agencies

05:52 Most businesses only do one meeting before they end up hiring the marketing agency

08:41 Some of the biggest mistakes I see

10:32 You talk about chemistry as a key factor and how important it is

12:21 Let's talk about price

16:15 So, a couple of the red flags that you'll get

18:04 How important is it to find an agency with niche or niche expertise

20:00 When you talk about the references

22:07 Should businesses or your clients be wary of the agencies that promise guaranteed results?

25:10 Basically you need a marketing executive with an understanding of sales

28:18 You've got to go back to the drawing board

31:28 if you want great customer service, be a great customer

Connect Socially:

LinkedIn: https://www.linkedin.com/company/cjam-marketing/

Facebook: https://www.facebook.com/cjammarketing

Instagram: https://www.instagram.com/cjammarketing/

Email: bjamshidi@cjammarketing.com

Sponsors:

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 4 EPISODE: 32

Episode Overview:

Ready to build a thriving business without sacrificing your life? If you want to transform your business into a well-oiled machine by implementing the right processes and systems that drive efficiency and growth, so that you can spend less time struggling and more time achieving the results you’ve always envisioned, then you are going to enjoy my conversation with author, speaker and coach, and founder of the Business Accelerator Institute, James Brown.

Guest Bio:

James is the CEO and Founder of Business Accelerator Institute and Perseverance Squared. He launched his first business in 1994, quickly expanding it to multiple top-performing locations with $8 million in annual revenue. In 2014, James shifted to coaching, guiding over 350 business owners through strategic growth. As a fractional CEO at How To Manage a Small Law Firm, he helped launch Small Law Firm University, generating $3 million in revenue within a year. In 2023, he founded Perseverance Squared, followed by the Business Accelerator Institute to help professional service providers transform their businesses and lives. James also co-founded Welcome Home Legacy Holdings, a real estate investment company aiming for $100 million in assets.

James holds a Business degree from Lindenwood University and a JD from St. Louis University. He has been recognized as “St. Louis’ Best Attorney to Have on Your Side” and “Bankruptcy Lawyer of the Year,” with features in USA Today and The Wall Street Journal.

James is the CEO/Founder of Business Accelerator Institute and Perseverance Squared where he is a business consultant with a strong background in law. He launched his first business in 1994 and rapidly expanded to multiple top-performing locations reaching $8M in annual revenue. In 2014, James transitioned to coaching, guiding over 350 business owners to significant growth through strategic management and marketing. As a fractional CEO/SLFU Program Manager at How To Manage a Small Law Firm, he launched Small Law Firm University, growing it to $3 million in revenue within a year, and developed a C M O program that generated an additional $2 million annually. With a Business degree from Lindenwood University and a JD from St. Louis University, James is a recognized industry expert and co-author of the best-selling book Shift Happens. He has earned numerous accolades for his legal expertise and business acumen.

Resource Links:

• Website: https://businessaccelerator.institute/
• Product Link: https://businessaccelerator.institute/preferred

Insight Gold Timestamps:

02:02 D on't ever tell me I can't do something

03:17 They believe their doubts and they doubt their beliefs

03:46 It's called the doctrine of sacrifice

05:28 The biggest challenge always is mindset

06:48 The lowest and worst use of a business owner's time is actually doing the production itself

08:19 They see hiring and they see marketing as an expense

10:28 So let's talk about identifying the accelerator mindset

11:59 I look at it like stories in a building

15:57 What do you think causes the limiting beliefs in the first place?

16:37 Limiting beliefs to me, come from one of two places

17:51 Let's talk about measuring success beyond the bottom line

19:56 Everybody’s 'why' is different

20:49 Do you have examples of a transformation experience

23:19 I call them stop gaps

25:08 I think some people need more hand holding than others

25:45 When you're surrounded by like minded individuals, magic happens

26:29 I just got done reading this

SEASON: 4 EPISODE: 31

Episode Overview:

Are you tired of feeling like you’re always chasing the next sale or struggling to meet quota? Ready to close more deals with less effort and resistance? Want to set higher-quality appointments that convert? Are you looking to increase your income and career opportunities? All of these are achievable when you learn to ethically and effectively influence others.

My guest today will share with us his insights on how to build genuine relationships and help you transform how you approach every sale or opportunity. Join me now for my conversation with the founder of The Sales Dojo, Christian Jack.

Guest Bio:

Christian Jack is a highly respected sales coach and growth consultant with a proven ability to scale businesses to multiple eight figures. He provides fractional CRO services, one-on-one coaching, and tailored sales training that empower professionals and entrepreneurs to achieve sustainable growth.

Specializing in influence, persuasion, and sales frameworks, Christian has successfully brokered millions in deals and coached hundreds of professionals, managers, leaders, and sales pros on mastering key skills like body language, leadership, and communication. His practical, personalized approach enables clients to maximize their influence, boost performance, and achieve long-term success.

Resource Links:

• Website: https://thesalesdojo.co/

Insight Gold Timestamps:

01:37 Some of the most important things as I was being raised were discipline and consistency

03:29 What can I do where I will have ultimate job security forever

06:29 Some people call it the ‘post trust era’

08:24 I think AI is still in its infancy

10:23 Let's talk about how people buy

11:20 You've developed a process, Frontal Cortex Persuasion, FCP

12:40 The biggest portion that gets in the way of people making buying decisions is usually the frontal cortex

14:14 How do you get somebody's attention?

16:21 Getting people's attention is the first step towards starting any sort of sales process

17:02 Next one is Bonding

19:04 This one is the comprehension stage

21:35 You're starting to get them problem aware, product aware, etc

23:36 You emphasize the importance of mindset and self belief when it comes to selling

24:38 Comes down to having the consistency and the discipline to realize that your thoughts shape your reality

26:33 I think our role is to not necessarily fake our confidence, but to protect our confidence

29:36 Lots of people will get stuck in one narrow minded view of certain topics in their life

31:14 The biggest hit to a salesperson's confidence is going to be selling a product or service that they don't actually believe in

33:28 The internal voice is so much more powerful than the external voice

34:41 What the prospect says is gospel, and what you say is garbage

35:03 You don't rise to the level of your goals, you fall to the level of your standards

35:39 The biggest thing that a lot of companies miss out on when they're hiring….

37:37 The biggest thing that anybody can do in order to make more sales is….

Connect Socially:

LinkedIn: https://www.linkedin.com/in/christian-jack-989306295/

Facebook: https://www.facebook.com/christian.jack.58152/

TikTok: https://www.tiktok.com/@christianjack.tiktok

YouTube:

SEASON: 4 EPISODE: 30

Episode Overview:

Feeling stuck, or unfulfilled? Want to learn how to tap into your inner potential and achieve greatness? We often hear about physical performance, but what about neuro-performance? How can entrepreneurs and business professionals optimize their brain function for peak productivity, better decision-making, and increased resilience in the face of challenges?

My guest today, is a global speaker, coach, and serial entrepreneur renowned for his transformative approach to personal and business growth. Please join me for my conversation with Jay Dhahan.

Guest Bio:

Jay Dhahan is a distinguished global speaker, coach, and serial entrepreneur renowned for his transformative approach to personal and business growth. As the founder and CEO of NextGen Wealthy, Jay leverages his expertise in behavioral science, neuro-linguistics, and hypnotherapy to empower leaders to master their mindset, communication, and connections in today's digital age.

With a wealth of experience in commercial real estate development, Jay has built an impressive 8-figure portfolio, underscoring his commitment to excellence and generational wealth creation.

Resource Links:

• Website: https://jaydhahan.com/
• Website: https://nextgenwealthy.com/
• Product Link: https://www.skool.com/jaydhahan-free

Insight Gold Timestamps:

03:09 I got access to money and that positioned me in the wrong places

05:15 nextgenwealthy.com

06:50 To be successful in organizations, I think we have to be entrepreneurs

08:03 How are we actually helping people take their life to the next level?

10:43 You’ve got to give yourself time to think

11:48 It doesn't teach things like communication skills, it doesn't teach financial literacy

12:32 I think now it's more about ‘people capital’

14:52 You teach a concept called Uncaging Your Roar

16:05 We focus on brotherhood, blessings, and breakthroughs

17:20 There's a fine line between fearlessness and recklessness

19:37 Let's go back to the Boomers

22:07 When we look at the instant gratification

23:00 You also teach the importance of neuro-performance in business

24:10 Of the common 7 emotions that we feel, 6 are negative

25:51 How does Jay start his day in order to get the mindset in the right place?

28:21 Not to overcomplicate it

28:34 T he app called Blinkist.com

29:47 I don't believe in work life balance

31:57 Fulfillment needs to be more of a focus than just sales

Connect Socially:

LinkedIn: https://www.linkedin.com/in/jaydhahan/

Facebook: https://www.facebook.com/JDhahan

X (Twitter): https://x.com/JayDhahan

YouTube: https://www.youtube.com/@jaydhahan

Instagram: https://www.instagram.com/jaydhahan/

Instagram: https://www.instagram.com/nextgenwealthy/

TikTok: https://www.tiktok.com/@jaydhahan

Email:

SEASON: 4 EPISODE: 29

Episode Overview:

Ready to level up your PR game? In today’s competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews.

This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share your story in an authentic and engaging way. To help us understand how to use podcasts as an effective PR strategy, is my guest, PR Podcast Marketing Specialist, Liz Brooks.

Guest Bio:

Liz Brooks is a client and media relations professional with a specialized focus on guiding SMEs and brands through strategic Podcast Interview Marketing campaigns. With a rich background in PR, including experience with prominent traditional media outlets and leading blue-chip agencies, Liz combines her expertise in media relations with innovative podcast marketing strategies.

Her ability to harness the power of creative storytelling allows clients to effectively engage target audiences, build brand authority, and achieve tailored communication goals. Liz’s sophisticated approach to blending podcast marketing and PR ensures maximum outreach and impact, making her a trusted advisor for brands looking to navigate the evolving media landscape with precision and innovation.

Resource Links:

• Website: https://interviewvalet.com/liz/

Podcast Production Platforms we would recommend:

• Descript: https://www.descript.com
• Alitu: https://alitu.com

Insight Gold Timestamps:

01:59 I've been a long life musician

04:01 I didn't realize that I've been doing PR this whole time

06:24 Now with Interview Valet, I act as a PR strategist and also a client account manager

07:48 60 or 70 % of podcasts fail because they don't get past 5 or 6 episodes

08:49 If you want to get into podcasting, first of all, you really have to want it

09:32 Lots of great software programs, Descript

10:09 It's also a statistic that people will trust their favorite podcasters more than other news sources

11:46 Big shoutout to Interview Valet

12:45 There are the folks that go for the daily podcasts

14:44 I think it really matters on the content

15:11 30 to 40 minutes is usually the sweet spot

18:04 If you really want to be able to measure results, start using welcome pages

19:05 What are some of the key coaching techniques

20:43 What is a problem that you help solve?

22:28 What do you recommend from Interview Valet’s perspective?

23:46 You say, and teach, that authenticity is crucial for podcast interviews

25:43 What trends or emerging trends do you see in podcast PR?

27:58 There's some industries or segments that have a reputation for being a little dry and maybe boring

30:15 What advice would you give listeners who want to leverage podcasting as a powerful tool

32:01 InterviewValet.com/Liz

Connect Socially:

LinkedIn: https://www.linkedin.com/in/lizgbrooks/

Email: liz@interviewvalet.com

Sponsors:

Rainmaker LeadGen Platform Demo:

SEASON: 4 EPISODE: 28

Episode Overview:

In today’s business world, leaders who create workplace cultures that are engaging and energizing, create a distinct advantage for their companies and organizations.

Whether it’s managing teams virtually or at the office, my guest today will share insights and strategies on how to build a strong and cohesive team from the ground up, how you can overcome communication breakdowns within teams, and how to build trust with your team members to take them to the next level. Join me now for my conversation with team building expert, author and speaker, Tyler Hayden.

Guest Bio:

Tyler Hayden CSP, is a keynote speaker like you’ve never experienced before!

Since 1996, Tyler continues to be a sought after internationally respected team building designer, best-selling author, and business speaker. He delivers a powerful punch that inspires teams, innovates management techniques, and invigorates team engagement.

When it comes to empowering audiences and teams to succeed—and to be their best every day—Tyler leads the way with insight and laughter.

His team building workshops and motivational keynote speeches receive rave reviews from managers and business leaders alike. "Energizing," "hilarious," "who knew learning could be this much fun,” and "ideas I can easily implement," are things regularly said by Tyler's clients about his keynotes and team building events.

He is the author of over twenty-five books and the creative mind behind 100s of powerful and fun team building products including: The Business that Cared About People, The 14-Minute Mentor, Livin' Life Large, Father's & Mother's Message in a Bottle, TEAM Activities, and More.

Tyler is a thought leader who works internationally with Fortune 500, Inc 5000 and Premier Associations to level-up their learning design. Tyler's innovative gamification and in-depth understanding of multiple intelligences yields programs that increase engagement and learning in amazingly simple ways.

Make sure your seat backs are up and your table trays are stowed, because he unleashes Canada's Answer to Alternative Energy ...

Resource Links:

• Website: https://www.tylerhayden.com
• Product Link: https://www.tylerhayden.com/shop
• Team Building School: https://teambuildingschool.xperiencify.io/quick-start/order/

Insight Gold Timestamps:

01:56 The best way to stay employed was to hire yourself

04:25 I was reading Mihaly Csikszentmihalyi’s book on Flow

04:41

SEASON: 4 EPISODE: 27

Episode Overview:

Ready to create and live your inspired life? If you have been curious about what more in life you can be, or do, or have, or create, or share, or give, or expand, then this episode is for you. My next guest says that the only thing standing between you and your inspired life is a DECISION.

Without knowing all the answers, your dream, your vision, deserves you. To help us understand how we can create an inspired life and become a better version of ourselves, is speaker, writer, and transformational teacher, Inge Maskun.

Guest Bio:

Inge was born and raised in Indonesia by two strong women after her mom died. She was six years old. These women were her aunt and grandmother. Growing up, she was encouraged to pursue higher education, but she was never asked what she would love to be and do. It was a directive instead of an invitation. It was a statement, by them, instead of a question. And that was how she built a few businesses, and a life -- from her 19-year career in advertising and marketing in Indonesia, as a managing partner alongside her husband building an import business (shortly after moving to Minnesota), and as a network-marketer. She rarely asked herself,

WHAT WOULD I LOVE to be, do, create, have, and give? Better yet, if I knew nothing was impossible? Questions generate ideas.

Inge has been drawn to self-expansion since 1984. She read books, was involved in book clubs for personal growth, joined many courses, and networked with like-minded people. Her continued curiosity about the question ‘what would I love’ gained traction after she closed the import business. She became certified as an Integrative Nutrition Health Coach in 2015 and started working with clients through Community Action Duluth and Safe Haven (a center in her town that provides services to women, whose lives have been affected by physical, emotional, sexual, and economic abuse).

During this working partnership; guiding and workshopping participants, she witnessed the impact of fear and worry on people’s well-being. Inge experimented with a different strategy by introducing the question: WHAT WOULD I LOVE? The feedback she received brought Inge to the next path of understanding – someone’s wellbeing reflects what one loves and worries about. That’s when Inge decided to and pivoted into Life Coaching, providing transformative guidance for her clients to serve a vision of the life they are inspired to and love to live.

Inge’s teacher says, “The quality of our life is framed by the quality of questions we are willing to ask.” Most of us learn to ask very weak questions of the Universe →What do I think I can do? What does my bank account say I can do? What does my current job say I can do?

Since then, Inge has deepened her understanding and the implementation of living from this generative state and vibration: WHAT WOULD I LOVE? She’s certified as a Passion Test Facilitator, a DreamBuilder Coach, and a Life Mastery Consultant.

Inge lives in Duluth, Minnesota, with her husband and a sassy cat named Coco.

Resource Links:

• Website: Website: www.ingemaskun.com
• Workshop: https://ingemaskun.com/events

Insight Gold Timestamps:

01:59 My mom died when I was 6

06:36 So it opened my mind and I said, I have a choice

07:52 Until I landed on the dream building program, and it changed everything for me

10:49 How many of us adults were actually introduced to the idea

12:34 Where your attention is, energy flows there

14:06 I thought it was a great question, What would I love?

15:06 When you ask the question, you get the answers

16:58 I use the word...

SEASON: 4 EPISODE: 26

Episode Overview:

Personal and business success boils down to how effectively you communicate. Anxiety, rambling, or the inability to connect, engage, and deliver a message effectively can hold you back or, even worse, tank your career. Identifying your unique strengths and speaking authentically, supported by a suite of skills, will help you speak confidently so you can be more effective.

To help us understand how we can level up our communication game, is best-selling author, speaker, trainer and coach, Deborah Shames.

Guest Bio:

Deborah is passionate about speaking and training. That’s why she wrote or co-wrote four books on communication and public speaking, including the business best-seller Own the Room.

And because Deborah ran a successful film company in Sausalito, CA. for fourteen years, she knows how difficult it is for women to stand out and succeed. Her latest book is Out Front: How Women Can Become Engaging, Memorable and Fearless Speakers. Deborah won the Author of Influence award for this book from the National Women of Influence organization. She walks the talk by speaking regularly across the country to motivate and inspire professional women.

Deborah has coached and trained thousands of professionals from all industries to communicate more effectively. Her work has supported A-list performers in television and film, CEO’s of major corporations, gold-medal Olympians, and political candidates. Her clients also include professionals in finance, law and insurance.

Deborah ran the successful Calabasas group of a national business organization and was awarded “Consultant of the Year” by the Los Angeles Business Journal.

Deborah uses her experience directing over sixty award-winning films to make her business clients more genuine, effective, and successful. It doesn’t matter whether they are delivering a keynote address, speaking to a Board of Directors, or pitching for new business. Deborah donates her time training MBA candidates in presentation skills at UCLA, Pepperdine, USC and Cal Lutheran, as well as executives of non-profits to increase their fund raising. Her personal goal is to prepare women, from Millennials to seasoned veterans, with the skills they need to be out front.

Resource Links:

• Website: https://eloqui.biz/
• Product Link: https://eloqui.biz/products/

Insight Gold Timestamps:

01:26 One of my favorite early jobs was as the communications specialist on the Menominee Indian Reservation

03:00 You say that everything communicates something

03:59 When people are listening to you, if you don't give them specifics and visual specifics….

05:59 Anxiety is a tool to keep you sharp and focused

07:31 It's a challenge for both because people follow old models

09:33 You've got to hook people with the opening and especially with the close

10:06 You say that intention, when we speak, is essential

11:44 I have 500 active verbs that if your listeners want to email me, I'll send them dshames@eloqui.biz

13:44 Here's another simple one: You bridge when you have 15 minutes before you go on

15:03 If you've got butterflies, someone told me one time, get them flying in formation

17:26 Work off an outline

18:07 Keep that ability to think on your feet with some anxiety

22:04 Whether it’s virtual or real, never use PowerPoint for your open or your close

22:47