Roberta Zuniga, a former barber and DJ, embraced her journey into real estate with passion, resilience, and a deep sense of love for helping others. Now a standout agent with Century 21 Real Estate Alliance, Roberta’s inspiring transformation reflects her commitment to overcoming challenges and making a meaningful impact. Rising to the top 26% of agents nationwide, she shares the personal and professional hurdles she faced, proving that success is built on authenticity, connection, and a willingness to serve.

Rooted in childhood experiences of housing insecurity, Roberta developed a profound empathy for families seeking stability. Her early professional roles taught her the value of relationships, and she carried that lesson into real estate, using her personal network from barbering and DJing to build trust and create opportunities. Her story highlights the power of unconventional marketing, turning genuine connections into a thriving business.

For Roberta, success is about more than numbers—it’s about mentorship, teamwork, and approaching every challenge with self-love and determination. Guided by a mentor who championed her growth, she learned that personal and professional development go hand in hand. This episode explores how embracing love, both for herself and those she serves, has been the key to her remarkable achievements in real estate.

Real estate is a world of challenges and opportunities, and who better to guide us through it than Dan Buetter, a seasoned professional with over two decades of experience in real estate finance. Join us as Dan reveals his transformative journey from the entertainment industry to becoming a powerhouse in real estate. Through his eyes, we explore the hurdles agents face in 2024, including a staggering statistic: 74% of agents completed zero transactions this year. Dan shares how fear and external factors like rising interest rates and property values have created an unparalleled tough environment, reminiscent of the 2008 mortgage crisis, but with its own unique complexities.

In our conversation with Dan, we uncover the secrets to thriving in such a tumultuous market. Drawing inspiration from his passion for music, Dan highlights how discipline, repetition, and human connection can lead to success. We dissect the critical role of consistent lead generation, finely tuned systems, and the power of perseverance. Whether it's the importance of structured daily activities or the art of making genuine connections, Dan emphasizes how agents can break barriers by harnessing empathy and teamwork, and how newer agents can build resilience and adapt post-pandemic.

For those eager to elevate their real estate game, Dan dispenses valuable insights on lead generation and carving out a niche in a competitive market. We delve into innovative strategies like leveraging AI for social media ads and the importance of video messaging. From implementing a geographic farm strategy to hiring support from the outset, Dan outlines key actions to transform from average to extraordinary. With a focus on actionable advice and daily plans, this episode is a treasure trove for anyone looking to redefine their success in real estate.

What if you could transform from an average real estate agent to an extraordinary one, simply by embracing the right guidance and mentorship? Join us as we welcome Ricardo Cortazar, a distinguished real estate coach from Tempe, Arizona, who shares his journey from a humble intern to a highly respected mentor in the industry. As a second-generation immigrant from Mexico, Ricardo embodies the power of dedication and education, and he highlights the critical role of seeking experienced mentors to break barriers in real estate.

In this enlightening episode, Ricardo and I dive into the underpinnings of successful real estate careers, focusing on innovative coaching strategies and the importance of authenticity. With a startling statistic that 71% of agents didn't sell a home last year, we underscore the importance of selecting mentors who truly invest in their mentees' growth. Our conversation sheds light on the transformative impact of active listening and understanding clients' needs to tailor personalized services, a principle that extends well beyond real estate.

Networking and continuous coaching are not just buzzwords in our discussion but essential pillars for gaining a competitive edge. Ricardo and I explore the significance of nurturing genuine relationships and the value of being intentional with personal and career growth. We share insights on setting realistic goals and the indispensable nature of follow-through, all aimed at inspiring professionals to transcend the ordinary and achieve remarkable success in their real estate endeavors.