Roberta Zuniga, a former barber and DJ, embraced her journey into real estate with passion, resilience, and a deep sense of love for helping others. Now a standout agent with Century 21 Real Estate Alliance, Roberta’s inspiring transformation reflects her commitment to overcoming challenges and making a meaningful impact. Rising to the top 26% of agents nationwide, she shares the personal and professional hurdles she faced, proving that success is built on authenticity, connection, and a willingness to serve.

Rooted in childhood experiences of housing insecurity, Roberta developed a profound empathy for families seeking stability. Her early professional roles taught her the value of relationships, and she carried that lesson into real estate, using her personal network from barbering and DJing to build trust and create opportunities. Her story highlights the power of unconventional marketing, turning genuine connections into a thriving business.

For Roberta, success is about more than numbers—it’s about mentorship, teamwork, and approaching every challenge with self-love and determination. Guided by a mentor who championed her growth, she learned that personal and professional development go hand in hand. This episode explores how embracing love, both for herself and those she serves, has been the key to her remarkable achievements in real estate.

What if you could transform from an average real estate agent to an extraordinary one, simply by embracing the right guidance and mentorship? Join us as we welcome Ricardo Cortazar, a distinguished real estate coach from Tempe, Arizona, who shares his journey from a humble intern to a highly respected mentor in the industry. As a second-generation immigrant from Mexico, Ricardo embodies the power of dedication and education, and he highlights the critical role of seeking experienced mentors to break barriers in real estate.

In this enlightening episode, Ricardo and I dive into the underpinnings of successful real estate careers, focusing on innovative coaching strategies and the importance of authenticity. With a startling statistic that 71% of agents didn't sell a home last year, we underscore the importance of selecting mentors who truly invest in their mentees' growth. Our conversation sheds light on the transformative impact of active listening and understanding clients' needs to tailor personalized services, a principle that extends well beyond real estate.

Networking and continuous coaching are not just buzzwords in our discussion but essential pillars for gaining a competitive edge. Ricardo and I explore the significance of nurturing genuine relationships and the value of being intentional with personal and career growth. We share insights on setting realistic goals and the indispensable nature of follow-through, all aimed at inspiring professionals to transcend the ordinary and achieve remarkable success in their real estate endeavors.

What truly separates top-performing real estate agents from the merely average? Discover the transformative strategies that industry leaders use to elevate their careers. Promise yourself a deeper understanding of how to harness digital marketing, social media, and AI to not only attract but also convert more clients. This episode kicks off with insights from my 30 years as a real estate brokerage president, and features conversations with agents who've turned challenges into stepping stones, market strategists who've navigated downturns with finesse, and mindset coaches who redefine success.

Join us as we uncover the secrets that propel real estate professionals to new heights. We explore the art of negotiation, the impact of building a strong personal brand, and the revolutionary tools like blockchain transactions that are shaping the future of real estate. Whether you're in the early stages of your career or a seasoned pro, these stories and strategies are designed to inspire action and foster growth. Engage with us, share your journey, and take your real estate career beyond expectations. Subscribe to stay ahead and never miss the wisdom shared by our incredible guests.