Brick and Mortar Visibility

Written by: Melissa Rose - SEO Expert for Local Business
  • Summary

  • Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google. So let's get real, because we're about to make your business, “The Only Option in Town!”
    2020 The Dancing House
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Episodes
  • 5 Simple Blog Hacks to Boost Visibility & Attract Clients
    Feb 17 2025

    Ever feel like your blog posts are just sitting there, collecting digital dust?

    You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business.


    In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work long after you hit publish:

    🧠 Start with Client Questions: Write blog posts that answer the exact questions your ideal clients ask. (Hint: Google loves this!)

    📩 Email Gold: Are you emailing your list with your blog goodness every time? What about when people inquire for your services? When responding to inquiries, link a relevant blog post for extra value and longer engagement.

    📲 Social Media Magic: Repurpose blog content into posts, carousels, and yes—even your Google Business Profile updates!

    🔗 FAQ Power Move: Link your blogs to your website’s FAQ section for easy, SEO-friendly navigation.

    🎯 Share & Repeat: The secret sauce? Make blog sharing a habit—not a one-and-done event.

    Your blogs can help position you as THE go-to expert—so let’s dust them off and put them to work! 💥

    🎧 Tune in now!

    💬 Ready to go even deeper? DM me “Level UP!” to learn more about our mastermind where we make brick-and-mortar businesses the ONLY option in town.

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    12 mins
  • Google is Deleting Our Reviews?! 😱 Here’s What to Do
    Feb 11 2025

    Holy cats, Google—WHAT. THE. ACTUAL. 😡

    If you’ve noticed your hard-earned Google reviews disappearing, you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility.

    The good news? Google is on it. They’ve promised these reviews aren’t gone—just temporarily MIA while they fix the issue.

    But here’s the deal: this isn’t the first time, and it won’t be the last. That’s why in today’s episode, I’m breaking down three things you NEED to do right now to protect your Google reviews and make sure you’re not left scrambling the next time something like this happens.

    🔥 Don’t wait—press play, take action, and let’s keep your business visible!


    And hey—if this episode helped you, leave me a review on Apple Podcasts (ironically, it won’t disappear there! 😉).

    Other Podcasts:
    A Refresh on Google Reviews on your Google Business Profile: How they can get your Dance Studio seen further!

    Need More 5 Star Google Reviews? Craft Exceptional Client Experiences Consistently with Samantha Irwin and Watch Your Google Reviews Soar

    Why Responding to Google Reviews is Crucial for Your Dance Studio's SEO and Reputation - Mastering Excellence with Your Google Business Profile

    "Great Job" doesn't create Great SEO. Let's get our Reviews to Create Killer SEO so more and more people can find you first!

    How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile

    Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.


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    9 mins
  • From Invisible to Unstoppable: Turning Business Setbacks into Comebacks
    Feb 10 2025

    Ever feel like your business is stuck in a visibility slump? Maybe your marketing isn’t working, foot traffic is slow, or a competitor just opened nearby. It’s frustrating, but here’s the truth: your greatest setbacks are actually a setup for your comeback.

    In this episode, I’m sharing how to shift your mindset and take strategic action when things aren’t going your way. Inspired by the Super Bowl and the struggles of the Kansas City Chiefs, we’ll break down three key steps to recover from a business visibility setback:

    Pause & Assess – What’s really happening? Are you relying too much on referrals? Is your Google Business Profile out of date? Are you marketing consistently?

    Get an Outside Perspective – Sometimes, we’re too close to see what’s missing. A mentor, business coach, or mastermind group (hello, Level UP!) can help you pinpoint what’s not working.

    Reframe & Take Strategic Action – Instead of feeling stuck, take one small, intentional step forward. Update your GBP, ask for new reviews, optimize your website—these small moves lead to big wins.

    Every business faces setbacks, but the ones that thrive are the ones that adapt and come back stronger. What’s one thing you can do today to boost your visibility? DM me or join the Level UP Mastermind—because we don’t do business alone!

    👉 If this episode helped you, do me a favor—leave a review on Apple Podcasts! It helps other brick-and-mortar business owners like you get the strategies they need to stand out. 🎧🔥

    Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.


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    21 mins

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