In this episode of Selling on Giants, we chat with David Wachs, founder of Handwrytten, about using handwritten notes to boost customer loyalty and retention. A serial entrepreneur, David has transformed customer engagement by automating personalized notes at scale. His journey includes founding Cellit, a mobile marketing platform, and now, with Handwrytten, he's bringing back the personal touch in eCommerce.

Key Takeaways:

• Handwritten notes create memorable, personalized experiences that boost customer retention and loyalty. They help brands stand out in a crowded eCommerce space.
• Automated systems like Shopify allow businesses to send handwritten notes for key milestones, such as purchases or anniversaries.
• Best practices suggest sending 2-3 notes per year to maintain impact, with notes often leading to higher coupon redemption rates.
• Retaining customers through personalized touches is more cost-effective than acquiring new ones through ads or SEO.
• Avoid mistakes like overly promotional messages, testing with small samples, or generic notes. Genuine gratitude is key.

Tracking the success of handwritten notes can be done through methods like QR codes and A/B testing, with successful campaigns often leading to higher customer engagement and retention.

David's insights offer a valuable strategy for businesses looking to strengthen relationships and stand out in eCommerce.

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