• Chat With Lucy Gornall | Journalism - AI, Ethics & Standing Out From The Crowd

  • Feb 6 2025
  • Length: 51 mins
  • Podcast

Chat With Lucy Gornall | Journalism - AI, Ethics & Standing Out From The Crowd

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  • Summary

  • Lucy Gornall is an award-winning former Health and Fitness Editor turned freelance journalist and copywriter, specialising in health, fitness, wellbeing, travel, and lifestyle content. She has contributed to various online and print publications, developed branded content for diverse clients. Additionally, Lucy is a certified personal trainer. During our chat, Lucy and I covered a range of key topics shaping journalism and content creation in the digital world. We discussed the emerging digital platforms and technologies that are set to impact journalism in the coming years, as well as how copywriters can maintain originality and authenticity amidst the rise of AI-generated content. We also explored how journalists can effectively integrate AI tools into their reporting while upholding ethical standards and credibility. Lucy shared insights into making pitches stand out, particularly when engaging with trending topics, and we delved into strategies for creating branded content that balances journalistic integrity with a brand’s messaging + much more!
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