Georgia is the co-founder of Switch Key Digital and an international speaker, including at SEO Estonia and Digital Marketing Europe. She also organizes Women in SEO & Digital Marketing Sydney.The discussion covered the evolution of search, the impact of AI on SEO strategies, the importance of SXO (Search Experience Optimisation), and information gain in content creation, while also exploring content audits, AI-generated summaries, zero-click searches, and the future of SEO in an AI-driven landscape.Connect with Georgia - https://www.linkedin.com/in/georgiaswtan/https://www.switchkeydigital.com/

Lucy Gornall is an award-winning former Health and Fitness Editor turned freelance journalist and copywriter, specialising in health, fitness, wellbeing, travel, and lifestyle content. She has contributed to various online and print publications, developed branded content for diverse clients. Additionally, Lucy is a certified personal trainer. During our chat, Lucy and I covered a range of key topics shaping journalism and content creation in the digital world. We discussed the emerging digital platforms and technologies that are set to impact journalism in the coming years, as well as how copywriters can maintain originality and authenticity amidst the rise of AI-generated content. We also explored how journalists can effectively integrate AI tools into their reporting while upholding ethical standards and credibility. Lucy shared insights into making pitches stand out, particularly when engaging with trending topics, and we delved into strategies for creating branded content that balances journalistic integrity with a brand’s messaging + much more!

I welcomed Bibi Raven (also known as Bibi The Link Builder) to the show, an expert in creative and effective link-building strategies. With over 8 years of experience, Bibi has helped countless businesses improve their online presence by designing campaigns that combine data-driven strategy with a human touch. The discussion highlighted the ongoing importance of backlinks, creative strategies like brainstorming linkable assets, leveraging AI and tools for insights, real-life demos across industries, and tailored outreach for effective link-building. Connect with Bibi - https://www.linkedin.com/in/bibiraven/ Websites included - https://www.theghostbustours.com/ https://magicmadhouse.co.uk/ https://spacemesh.co.uk/