Épisodes

  • Chat With Georgia Tan | Content Audits, SXO, Information Gain & Leveraging AI
    Feb 20 2025

    Georgia is the co-founder of Switch Key Digital and an international speaker, including at SEO Estonia and Digital Marketing Europe. She also organizes Women in SEO & Digital Marketing Sydney.The discussion covered the evolution of search, the impact of AI on SEO strategies, the importance of SXO (Search Experience Optimisation), and information gain in content creation, while also exploring content audits, AI-generated summaries, zero-click searches, and the future of SEO in an AI-driven landscape.Connect with Georgia - https://www.linkedin.com/in/georgiaswtan/https://www.switchkeydigital.com/

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    58 min
  • Chat With Lucy Gornall | Journalism - AI, Ethics & Standing Out From The Crowd
    Feb 6 2025

    Lucy Gornall is an award-winning former Health and Fitness Editor turned freelance journalist and copywriter, specialising in health, fitness, wellbeing, travel, and lifestyle content. She has contributed to various online and print publications, developed branded content for diverse clients. Additionally, Lucy is a certified personal trainer. During our chat, Lucy and I covered a range of key topics shaping journalism and content creation in the digital world. We discussed the emerging digital platforms and technologies that are set to impact journalism in the coming years, as well as how copywriters can maintain originality and authenticity amidst the rise of AI-generated content. We also explored how journalists can effectively integrate AI tools into their reporting while upholding ethical standards and credibility. Lucy shared insights into making pitches stand out, particularly when engaging with trending topics, and we delved into strategies for creating branded content that balances journalistic integrity with a brand’s messaging + much more!

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    51 min
  • Chat With Bibi The Link Builder | Link Building Strategies With Real Life Examples
    Jan 26 2025

    I welcomed Bibi Raven (also known as Bibi The Link Builder) to the show, an expert in creative and effective link-building strategies. With over 8 years of experience, Bibi has helped countless businesses improve their online presence by designing campaigns that combine data-driven strategy with a human touch. The discussion highlighted the ongoing importance of backlinks, creative strategies like brainstorming linkable assets, leveraging AI and tools for insights, real-life demos across industries, and tailored outreach for effective link-building. Connect with Bibi - https://www.linkedin.com/in/bibiraven/ Websites included - https://www.theghostbustours.com/ https://magicmadhouse.co.uk/ https://spacemesh.co.uk/

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    1 h et 7 min
  • Chat With Gizem Bingöl Girginer | Social Media SEO, Instagram Tips & Digital Marketing Careers
    Jan 18 2025

    Gizem has 8 years of hands-on experience specializing in SEO, lead generation, SEM, SMM and comprehensive 360-degree marketing strategies. She is the founder & principal consultant of Marketing Tips Digital and recently spoke at BrightonSEO. Despite some technical difficulties, this video with Gizem Bingöl Girginer featured a fantastic and insightful chat, covering social SEO and how it differs from traditional SEO, the key steps to mastering Instagram SEO, understanding the platform's algorithm, debunking common myths, helping small creators compete, deciding on the right social channels, starting a career in digital marketing, and where the industry is headed in the next two years. Key Links - Connect with Gizem - https://www.linkedin.com/in/gizembingol/ https://www.marketingtipsdigital.com/ https://www.instagram.com/marketingtipsforeveryone/

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    56 min
  • Chat With Will Critchlow - An In-Depth Look At SEO Testing: Strategies, Surprising Insights & Trends
    Dec 29 2024

    Filmed On: 18th December 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him In this chat, I talk to Will Critchlow, the Founder and CEO of SearchPilot, about the importance of SEO testing for large websites. We delve into how testing can demonstrate the measurable value of SEO, surprising results like the impact of restructuring HTML, and strategies for prioritising tests like title tags and internal linking. Will also shares insights on overcoming challenges when implementing large-scale testing across departments and discusses how paid and organic strategies can be blended for maximum ROI. We also explore the role of AI in search, the rise of AI-generated content, and how search behaviour is evolving in this rapidly changing landscape. Key Links Connect With Will - https://www.linkedin.com/in/willcritchlow/ https://www.searchpilot.com/ The Anatomy Of A Large-Scale Hypertextual Web Search Engine - https://research.google/pubs/the-anatomy-of-a-large-scale-hypertextual-web-search-engine/

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    1 h et 8 min
  • Chat With Sarah Pokorná - How Psychology Shapes SEO
    Dec 7 2024

    Filmed On: 4th December 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him I chat with Sarah Pokorná, a marketing expert with over 12 years of experience specialising in consumer psychology. Sarah is an award-winning consultant and speaker, having shared her expertise at renowned events like BrightonSEO and the Zagreb SEO Summit. In this insightful discussion, we explore the intersection of psychology, SEO, and responsible marketing. Topics covered: - The current search landscape and its challenges - Understanding confirmation bias and its impact on online behaviour - The difference between misinformation, disinformation, and malformation - The role of SEOs in countering misinformation responsibly - Strategies for producing accurate and ethical content - How search engine algorithms perpetuate biases and potential solutions - Social identity theory and the spread of misinformation online - Using expertise and fact-checking to tackle AI biases - Lessons from psychology for ethical and effective content strategies - Balancing cultural relevance and global consistency in international SEO Key Links Connect With Sarah - https://www.linkedin.com/in/sarah-pokorna/ BBC Article: https://www.bbc.com/future/article/20241031-how-google-tells-you-what-you-want-to-hear About Confirmation Bias In SEO: https://www.dragonmetrics.com/confirmation-bias/ Cognitive Biases In SEO: https://www.sarahpresch.com/post/cognitive-biases-in-seo Foolproof - https://www.amazon.com/Foolproof-Misinformation-Infects-Minds-Immunity/dp/039388144X BrightonSEO Talk - https://www.youtube.com/watch?v=SwxT4_IfDKQ&t=92s About Search With Sean Live Day 1 - https://www.linkedin.com/events/searchwithseanlive-day17264344695084929024/about/ Day 2 - https://www.linkedin.com/events/searchwithseanlive-day27264706293758627840/about/

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    44 min
  • Chat With Jane Hunt - How To Build Winning Digital PR Strategies
    Dec 5 2024

    Filmed On: 27th November 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him In this video, we explore the key elements of creating successful digital PR strategies with insights from industry expert Jane Hunt, co-founder of JBH, an award-winning PR and SEO agency, and author of The Digital PR Playbook. Discover how to align your campaigns with commercial goals, leverage unique data for quality backlinks, and build impactful brand awareness. Jane shares practical tips on collaboration between SEO and PR teams, staying ahead of industry trends, and ensuring your campaigns stand out in a competitive landscape. Connect With Jane: https://www.linkedin.com/in/jane-hunt-jbh/ / https://www.linkedin.com/company/jbhdigitalpr/ www.jbh.co.uk Check Out The Book - The Digital PR Playbook: https://www.amazon.co.uk/dp/1399994158 About Search With Sean Live Day 1 - https://www.linkedin.com/events/searchwithseanlive-day17264344695084929024/about/ Day 2 - https://www.linkedin.com/events/searchwithseanlive-day27264706293758627840/about/

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    1 h et 1 min
  • Chat With James Brockbank - Google's Spam Policy, Building Relevant Backlinks & How To Sell SEO
    Nov 21 2024

    Filmed On: 21st November 2024 Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him In this episode, I chat with James Brockbank, founder and Managing Director of Digitaloft, and a leading voice in the digital marketing space. James has shared his expertise at top industry events like SMX, BrightonSEO, Pubcon, WordCamp, and State of Search, and his insights have been published in renowned platforms such as Search Engine Journal, Search Engine Land, and Semrush. Upon his return to the show, we discussed a wide range of topics, including: - The current state of Google, their case with the DOJ, and the implications for the industry. - Updates to Google’s Site Reputation Abuse Policy and what they mean for your strategy. - The evolving strategies for building high-quality backlinks. - How to effectively sell the value of SEO to the C-suite and align it with business goals. - An introduction to Relevance, James's ground-breaking new backlink analysis tool. - The role of reputation in SEO and why it matters more than ever. - Search GPT’s growing presence and its potential impact on Google’s dominance. Key Video Links - Follow James On Linkedin - https://www.linkedin.com/in/james-brockbank/ https://digitaloft.co.uk/ https://searchengineland.com/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content-448432 https://searchengineland.com/great-seo-heist-untold-story-436697

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    1 h et 29 min