In this episode, we dive into the world of marketing with Aaron Strout, Chief Marketing Officer at Real Chemistry. Aaron shares his journey from Russian studies to digital marketing, and how he found his way into the healthcare industry.

He offers insights on content creation, demand generation, and the role of AI in marketing. Aaron also discusses the importance of metrics and branding in today's marketing landscape.

The conversation touches on leadership in marketing organizations, with Aaron providing valuable advice on building and managing teams. He emphasizes the importance of respect, gratitude, and genuine care for team members.

Finally, Aaron shares three key pieces of advice for young marketers looking to advance their careers: network extensively, stay curious and always learn, and balance new techniques with fundamental marketing principles.

In this episode, we dive into the world of footwear marketing with Tricia Mahoney, Chief Marketing Officer at TwistedX Global Brands.

Tricia shares insights on managing multiple footwear brands, including TwistedX, TwistedX Work, and Blackstar. She discusses their unique B2B approach and focus on retailer support.

We explore Tricia's views on content creation, brand consistency, and the use of AI in marketing. She emphasizes the importance of engagement metrics and authentic content that resonates with their audience.

Tricia also offers valuable advice for aspiring marketers, stressing the benefits of diverse experiences across agency and client-side roles.

This conversation provides a glimpse into the fast-paced world of footwear marketing and the strategies used to build strong brands in this competitive industry.

In this episode, we dive into the world of healthcare staffing with Brian LeCount, Chief Marketing Officer at Health Carousel.

Brian shares his journey from sales to marketing, highlighting the value of diverse experiences in shaping a successful career. He discusses Health Carousel's unique approach to supporting healthcare professionals and how it sets them apart in a crowded market.

The conversation covers a range of topics, including:

• Building and managing effective marketing teams
• The importance of branding in the healthcare staffing industry
• Using AI tools for content creation
• Aligning marketing metrics with business goals

Brian also offers valuable advice for aspiring marketers, emphasizing the benefits of gaining varied experiences early in one's career.