• E498: Interview with Conor Coughlan from Armis

  • Jan 17 2025
  • Length: 25 mins
  • Podcast

E498: Interview with Conor Coughlan from Armis

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  • Summary

  • In this episode of the CMO Network Podcast, host Federico interviews Conor Coughlan, Chief Marketing Officer at Armis.


    Conor shares his journey into marketing and offers valuable insights on:


    • How the CMO role has transformed over the years
    • The importance of aligning marketing with sales and customer success
    • Key metrics that matter to boards and executives
    • The impact of AI on marketing strategies
    • Future trends shaping the marketing landscape


    Conor also provides leadership advice for managing marketing teams and offers guidance for aspiring marketers starting their careers.


    This conversation covers a wide range of topics relevant to modern marketing leaders, from data-driven decision making to the potential consolidation of go-to-market functions in the near future.
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