Summary

In this episode of EGGS: The Podcast, host Mike Smith interviews William Milliken, CEO and founder of Swoop Scoop, a successful home service business specializing in dog waste removal. William shares his journey from digital marketing to owning a portfolio of service companies, highlighting the challenges and triumphs of building a business in an underserved market. The conversation delves into marketing strategies, operational challenges, hiring practices, and the importance of community engagement. William also discusses the launch of his educational platform, the Poop Scoop Millionaire course, aimed at helping others succeed in the industry.

Takeaways

• William transitioned from digital marketing to owning service companies.
• Swoop Scoop started with a simple idea and grew rapidly.
• Customer acquisition was initially a bottleneck but became manageable.
• The importance of using the right equipment to prevent injuries.
• Scaling the business required careful planning and execution.
• Community engagement is crucial for building trust with customers.
• William emphasizes the value of giving back to the community.
• The business model is subscription-based, providing predictable revenue.
• Hiring practices focus on finding reliable and trustworthy employees.
• William's educational platform aims to support others in the industry.

• 
  

Chapters

00:00 Introduction to William Milliken and Swoop Scoop

06:48 Scaling Operations and Customer Acquisition

11:13 Methodical Approach to Business Development

14:20 The Future of Service Industries and Technology

18:55 Innovating in the Pooper Scooper Industry

22:45 The Importance of Focus in Business

27:05 Pricing Strategies and Market Considerations

32:26 The Benefits of Full-Time Employment

34:24 Franchising vs. In-House Expansion

35:56 Identifying and Navigating New Markets

37:54 The Seattle Market Dynamics

38:16 Expanding into Commercial Work

39:42 Challenges of Commercial Contracts

41:38 Unexpected Challenges in Business

44:05 Overcoming Business Hurdles

45:18 Community Engagement and Marketing

47:22 Building Trust in the Business

48:41 Innovative Waste Management Solutions

50:13 The Poop Scoop Millionaire Course

52:38 Philosophy of Open Business Practices

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠rogha.ar

Summary

In this episode, Adam Goldman, founder of Franchise Coach, discusses the intricacies of franchising, including its benefits, the role of a franchise coach, and the selection process for potential franchisees. He emphasizes the importance of systems and processes in franchises, the cultural fit for candidates, and common myths surrounding franchising. The conversation also covers the traits of successful franchise owners and various financing options available for those looking to invest in a franchise.

Takeaways

• Franchising offers a structured approach to entrepreneurship.
• A franchise coach acts as a matchmaker between investors and franchise brands.
• Franchises provide established systems that can save time and money.
• Cultural fit is crucial when selecting a franchise opportunity.
• The franchise selection process involves thorough research and validation.
• Many franchisees can maintain their day jobs while running a franchise.
• Common myths about franchising include the belief that it's only about food.
• Successful franchise owners often possess business acumen and a positive attitude.
• Financing options for franchises include personal savings, loans, and retirement accounts.
• Franchising can be a viable path for those looking to escape corporate America.

• 
  

Chapters

00:00 Introduction to Franchising and Its Benefits

03:22 Understanding the Entrepreneurial Landscape

06:06 The Value of Franchise Systems

09:05 Evaluating Franchise Opportunities

12:03 Navigating the Franchise Selection Process

15:21 Real-World Examples and Insights

19:18 Understanding Franchise Competition and Protection

21:43 Key Factors in Franchise Selection

22:56 Trends in Franchise Ownership: Moving Away from Brick and Mortar

25:00 Debunking Common Myths About Franchising

30:02 Identifying Successful Franchise Owners

32:57 The Value of Franchising vs. Starting Your Own Business

34:37 Financing Options for Franchise Investment

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠rogha.ar

Summary

In this episode, Bruce Randall discusses the complexities and implications of AI, including its role as an enabler in various industries, the misconceptions surrounding it, and the potential future advancements with quantum computing and Neuralink. The conversation also touches on the importance of human skills in an AI-driven world and the need for education to adapt to these changes.

Takeaways

• AI is an enabler that helps improve efficiency.
• Many people have misconceptions about AI and its capabilities.
• Quantum computing could revolutionize AI applications.
• AI is already making significant strides in the medical field.
• Neuralink represents a significant advancement in human enhancement.
• Education needs to adapt to the rise of AI technologies.
• AI should be used as a tool, not a crutch.
• Human skills will remain essential despite AI advancements.
• Trust and verify information provided by AI systems.
• The future of AI holds both exciting and scary possibilities.

Chapters

00:00 Introduction to Bruce Randall

03:10 Understanding AI and Its Misconceptions

06:21 The Evolution of AI and Its Applications

09:11 The Future of AI and Quantum Computing

12:10 Medical Advancements Through AI

15:13 The AI-Human Paradox

18:10 Neuralink and Human Enhancement

21:21 The Concept of Digital Preservation

24:18 AI as an Enabler in Various Industries

31:48 The Human Connection in a Tech-Driven World

35:16 AI as a Tool vs. a Crutch

39:33 The Importance of Foundational Knowledge

42:27 Vocational Skills for the Future

46:53 Learning Through Technology

49:45 Understanding AI and Its Limitations

55:52 Optimizing AWS Costs with AI

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠rogha.ar

Summary

In this classic episode of EGGS: The Podcast, co-founder and CEO of Leadferno, Aaron Weiche, shares his entrepreneurial journey, discussing his transition from agency life to the SaaS industry. He emphasizes the importance of text messaging as a tool for customer engagement and conversion, highlighting its effectiveness in modern business communication. Aaron also reflects on the challenges of career pivots, the acquisition of his previous company GatherUp, and the vision behind Leadferno. The conversation delves into the significance of customer communication and how businesses can leverage text messaging to enhance their operations and customer relationships.

Takeaways

• Aaron Weiche is the co-founder and CEO of Leadferno.
• He transitioned from agency life to SaaS, emphasizing the importance of text messaging.
• Text messaging has a 98% open rate, making it a powerful tool for conversion.
• Businesses can handle multiple text conversations simultaneously, improving efficiency.
• Customer communication is crucial for building trust and relationships.
• Leadferno integrates with CRMs to streamline business operations.
• The acquisition of GatherUp provided valuable insights for building Leadferno.
• Text messaging allows for personalized interactions with customers.
• A two-week free trial is available for businesses to test Leadferno.
• Understanding customer needs is key to successful marketing strategies.

Chapters

00:00 The Entrepreneurial Journey of Aaron Wyke

12:52 Transitioning from Agency Life to SaaS

20:02 Navigating the Acquisition Process

27:08 Leveraging Text Messaging for Business Success

34:22 The Power of Inbound Communication

39:44 Enhancing Customer Experience through Texting

44:43 Lead Capture and Nurturing Strategies

49:42 Driving Traffic and Engagement

54:41 The Importance of Customer Connection

01:01:20 Navigating Marketing and Communication Strategies

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠

Summary

In this episode of EGGS: The Podcast, hosts Ryan and Mike discuss a variety of topics, including the cancellation of the Eggy's Awards, Mike's extensive home renovation project, Ryan's recent career changes after leaving a tech startup, and the financial adjustments their families are making. They also share their experiences with car shopping and a recent trip to New York, where they encountered issues with ticketing and parking. The conversation is light-hearted yet reflective, touching on personal growth and the challenges of balancing work and family life.

In this conversation, the hosts delve into the complexities of customer service in the ticketing industry, exploring the challenges faced by consumers when dealing with ticketing companies. They discuss the broader implications of customer experience, the monopolistic nature of ticket sales, and the impact of fees on both artists and consumers. The conversation also touches on the evolution of ticket purchasing, the shift in personal interactions due to technology, and the deterioration of unique products in a commoditized market. Ultimately, they emphasize the importance of quality, experience, and genuine relationships in business.

Takeaways

• The Eggy's Awards were missed this year due to busy schedules.
• Mike is undergoing a significant home renovation as he prepares to sell his house.
• Ryan reflects on his experience working at a tech startup and the challenges faced.
• Family dynamics are shifting as children grow and financial responsibilities change.
• Car shopping has become increasingly complicated and expensive.
• The hosts share humorous anecdotes about their children's spending habits.
• Ryan's New York trip highlights the challenges of purchasing tickets and parking.
• The conversation emphasizes the importance of communication in professional settings.
• The episode showcases the balance of personal and professional life challenges. Customer service in ticketing is often frustrating and inefficient.
• Many consumers are willing to overlook poor service for the sake of attending events.
• The ticketing industry is plagued by monopolies that limit competition.
• High fees in ticket sales negatively impact both artists and consumers.
• The experience of purchasing tickets has become increasingly impersonal.
• Personal branding can lead to inauthentic interactions online.
• Unique products are becoming harder to find in a commoditized market.
• Quality and customer experience should be prioritized in business.
• Relationships are key to success in both personal and professional contexts.
• The current state of capitalism often prioritizes profit over quality.

Chapters

00:00 Introduction and Episode Overview

01:09 Reflections on the Eggies Awards

03:16 Memorable Guests and Highlights from Last Year

06:14 Mike's Home Renovation Journey

11:21 Career Changes and Startup Experiences

17:03 Family Dynamics and Financial Adjustments

24:11 New Car Adventures and Financial Ironies

26:06 Car Shopping Insights

34:20 Ticketing Woes and Customer Service Challenges

50:18 The Bizarre World of Ticket Scalping

54:54 The Impact of Personal Branding on Interactions

01:00:44 Consumerism and the Value of Quality Products

01:06:46 The Importance of Human Relationships in Success

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠

Summary

In this enlightening conversation, Scott Schober, a cybersecurity expert, shares his extensive knowledge on the evolution of hacking, the intersection of cybersecurity and wireless technology, and the various threats individuals and organizations face today. He discusses the importance of education in cybersecurity, especially for different age groups, and the role of technology in enhancing security measures. The conversation also touches on the ethical implications of hacking, exploring the fine line between hacking for good and hacking for malicious purposes. Scott emphasizes the need for proactive measures and continuous learning to stay safe in an increasingly digital world.

Takeaways

• Cybersecurity is a critical aspect of modern technology.
• Hacking has evolved from innocent mischief to serious threats.
• Botnets and DDoS attacks are prevalent and can be devastating.
• Education is key to improving cybersecurity awareness.
• Different age groups face unique cybersecurity challenges.
• Apple devices are generally more secure but not infallible.
• Common practices like password reuse increase vulnerability.
• Cyber hygiene is essential for personal and organizational security.
• Hacking can be used for good, but it raises ethical questions.
• Proactive measures and continuous learning are vital for cybersecurity.

Chapters

00:00 Introduction to Cybersecurity and Scott Schober's Background

01:27 Understanding Hacking: Definitions and Perspectives

04:20 The Reality of Cyber Attacks: DDoS and Botnets

07:04 Common Cyber Threats: Keyloggers and Password Security

10:22 Cyber Hygiene: Best Practices for Individuals

13:10 Cybersecurity for Different Generations: Seniors vs. Youth

31:47 The Importance of Cybersecurity Education

39:14 Mobile Technology and Security Concerns

48:14 Hacking: Good vs. Evil

55:15 Cybersecurity in Critical Infrastructure

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠

Summary

In this conversation, Ryan and Mike speak with Avi Kumar, CEO of Kuware and Invisible PPC, about the evolving landscape of digital marketing, particularly in the context of pay-per-click (PPC) advertising and the impact of AI. They discuss the importance of adapting to new technologies, ethical concerns surrounding AI, and strategies for effective lead generation. Avi shares insights on building a marketing agency without technical expertise and emphasizes the significance of quality over quantity in email marketing. The conversation concludes with thoughts on leveraging newsletters for lead generation and the future of marketing in a rapidly changing environment.

Takeaways

• Avi Kumar has a background in technology and marketing.
• Digital marketing is evolving rapidly, especially with AI.
• PPC strategies must adapt to changes in search behavior.
• Quality content is essential for SEO and AI optimization.
• Building a sustainable lead generation system is crucial.
• Agencies can leverage white label services to grow without technical skills.
• Quality over quantity is key in email marketing.
• Newsletters should focus on retaining subscribers.
• AI can enhance ad performance through data analysis.
• Understanding audience behavior is vital for effective marketing.

Chapters

00:00 Introduction to Avi Kumar and His Background

03:20 The Evolution of Digital Marketing and PPC in 2025

06:16 AI's Impact on Search and SEO Strategies

09:19 The Future of Advertising in an AI-Driven World

12:09 Navigating Ethical Concerns in AI and Advertising

15:08 Effective Ad Strategies for Businesses in 2025

18:14 Leveraging AI for Creative Marketing Solutions

21:00 Building a Competitive Edge with AI Technology

24:09 The Future of Design and Marketing in an AI Landscape

28:15 Navigating the Future of AI in Business

35:35 Lead Generation Strategies for Sustainable Growth

54:45 Building an Agency Without Technical Expertise

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show

eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠

Summary

In this episode of EGGS! The Podcast, Alejandro Szita, a mortgage broker and president of Prosperity Lending, shares his insights on the complexities of lending, particularly for self-employed individuals. He discusses his journey from Chile to the U.S., his experiences in the real estate and lending industries, and the challenges faced by self-employed borrowers. Alejandro emphasizes the importance of understanding the mortgage landscape, focusing on goals rather than just interest rates, and exploring various lending options for investment properties. He provides practical advice for navigating the current economic conditions and making informed decisions about property ownership.

Takeaways

• Alejandro Cita specializes in lending for self-employed individuals.
• Understanding money and lending is often complex and filled with conflicting information.
• Self-employed borrowers face unique challenges in securing loans.
• It's crucial to focus on your financial goals rather than just interest rates.
• The volume of interest paid over the life of a loan is more important than the interest rate itself.
• There are various lending options available for self-employed individuals, including bank statements and asset-based loans.
• Investing in properties that are already rented can simplify the lending process.
• Partnerships can mitigate risks when investing in real estate.
• The mortgage landscape has changed significantly since the 2008 financial crisis.
• Navigating the lending process requires clear communication of financial goals.

Chapters

00:00 Introduction to Alejandro Cita and His Journey

01:58 Alejandro's Background and Early Experiences with Money

04:20 Transitioning into Lending and Real Estate

07:12 Understanding Self-Employed Borrowers

14:53 Challenges for Self-Employed Individuals in Securing Loans

22:32 Is It a Good Time to Own Property?

26:20 The Importance of Goals Over Rates in Mortgages

36:41 Lending Options for Investment Properties

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Carton:

⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠

Feature with Zack Chmeis of Straight Method up now!

⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show

eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠