In this episode of the Comms Coffee Club podcast, host Max Forsyth interviews Agatha Fox, former Director, People Advisory Services at EY. They delve into Agatha's career path, her experience leading people-focused communications for complex transformations and the intricacies of change management. Agatha underscores the significance of communications and storytelling in making transformations relatable, and she outlines her framework for successful change: inform, involve, ignite, and invite. The discussion also covers the importance of adapting to generational differences and aligning with organisational values, especially regarding sustainability. Agatha offers insights on how she aids businesses in revitalising their transformation efforts and navigating the challenges of change.

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