Starting a business in the solar industry can be a challenging endeavor. With the right resources and leadership in place, however, it can be a successful venture. In this podcast episode, Jacob Jones and William Geist discuss the process of transitioning from one leader to another and how to remain competitive in a down market. They also explain the importance of focusing on sales when launching a business and introduce Inversify, a platform created by Jacob Jones to standardize the solar sales process. Furthermore, they explore EPC relationships and how to make the most of the solar industry. To gain further insight into these topics, interested parties can join Solar Business Growth on August 23rd in Dallas, which will provide training on energy efficiency and more.Episode Outline:(00:00:01) Reducing Energy Costs(00:06:23) Leadership Transition(00:11:58) Diversifying in a Down Market(00:17:50) Standardizing Solar Sales(00:23:47) EPC Relationships(00:29:38) Focus on Sales(00:35:27) Solar Business GrowthQuotes:(00:01:51) We're talking hundreds of dollars a year, maybe $400, $600 a year in savings per home, depending on where they are geographically in their systems and things like that.(00:09:28) But I've gotten to the point not long ago, where it's just not possible anymore. And if the company is going to continue growing and I'm going to keep providing the opportunity and the value that I do, then I'm going to have to start building a team.(00:17:25) I think there's two important things. One is to diversify and make sure that you're going about things in a more holistic manner. For example, I tell my solar partners, you've got the solar, have the efficiency, have a few other things that you're really into. Not that you're just throwing sort of into the deal at random, but things that you're really focused on, because when(00:23:31) So I'm trying to empower these guys to be able to do that. And then the other side of it is I'm going to work on Inversify to sort of standardize the solar sale process and make it transparent such that if I'm on the EPC side.(00:28:52) Don't just sell them solar and then we never talk to them again. This is a consumer. We can sell them all kinds of cool stuff over time and so we're going to have a program that sort of does that. And so now solar becomes a residual income opportunity.(00:34:46) Focus on sales. And while it seems so simple, one of the things that I see entrepreneurs make the mistakes all the time is they are blinded by all the fancy lights, right? That, hey, I could spend my money on this, I could get this, I could get this. And all those things probably do have great value, but their problem is they try to do them all on the front end and then suffer because of it.(00:38:44) Take that time to invest in the people around you. It's the best thing that you can do.Social Post:Are you looking for ways to save money and energy? Look no further! Tune in to the Green Light Theory podcast to hear from William Geist, the CEO and founder of Madison Energy Ecostella and inverse five. William has helped commercial clients save over $150,000,000 and 235,000,000 kilowatt hours over the last decade alone. He's also reduced residential solar cancellations by 90% over the last 18 months and sold over 10,000 ecostellas in the last three years. Don't miss out on this amazing episode! #GreenLightTheory #EnergyEfficiency #MoneySavingTipsAre you looking for a podcast that will help you make better decisions when it comes to hiring and building relationships? Look no further than Green Light Theory! In this episode, Jacob Jones and William Geist discuss the importance of loyalty and character when it comes to finding the right people to join your team. They also talk about the importance of leading from the front and how to successfully vet relationships. Don't miss out on this insightful conversation - tune in to Green Light Theory now! #GreenLightTheory #Leadership #Hiring #RelationshipsAre you looking for a podcast that will help you understand the solar industry? Look no further than Green Light Theory! In this episode, Jacob Jones and William Geist discuss the importance of checks and balances in the industry, the need to vet deals, and the potential to monetize homeowners long-term. Tune in to learn how to make business better for everyone and more fluid, and how to avoid bad situations. #GreenLightTheory #SolarIndustry #BusinessGrowthBlog Post:Are you looking to hire the right people and foster long-term relationships in the direct sale space? Jacob Jones and William Geist have some valuable insights to share.Jacob Jones, the CEO and founder of Madison Energy Ecostella and Inverse Five, has helped save commercial clients over $150,000,000 and 235,000,000 kilowatt hours over the last decade. He also shared his experience of having a 50/50 success rate when it comes to vetting people and his belief that people from rural communities are used to tough times and can be a good...
