Green Light Theory

Written by: Jacob Jones
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  • Summary

  • Are you ready to transform your life? Do you want to learn the habits and systems of top achievers and unlock your full potential? Then come on board for Green Light Theory! I'm your host, Jacob Jones, and I am dedicated to helping YOU live a successful and fulfilling life. Together we will examine real-life stories from high performers that will inspire you along your journey. We'll teach you how to ditch roadblocks (red lights) and how to conquer goal after goal while cruising through green light after green light. Get revved up as we embark on this mission together; let's go!
    2022
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Economics Management & Leadership Personal Success Small Business & Entrepreneurship
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Episodes
  • Solar Sales Maverick: Garrett's Journey - Garrett Mendelsohn

    Solar Sales Maverick: Garrett's Journey - Garrett Mendelsohn
    Aug 29 2023
    Garrett Mendelsohn, a trailblazer in the solar industry, has been revolutionizing solar sales with his innovative approach since 2018. His unique insights on revolutionizing solar sales stem from his own experiences transitioning from door-to-door sales to virtual sales, and his subsequent establishment of the Solar Bootcamp program. Recognizing a gap in the industry for training and education on selling solar, especially in the virtual space, Garrett launched Solar Bootcamp to provide a comprehensive resource covering all aspects of solar sales. His goal is to make this knowledge accessible to anyone interested in selling solar, regardless of their previous experience or industry background. Join Jacob Jones and Garrett Mendelsohn on this episode of the Green Light Theory podcast to learn more about Garrett's journey and his innovative approach to solar sales.Timestamped Outline:(00:00:45) Sbu Live(00:01:02) Solar Sales in Utah(00:07:43) Subscription Model for Solar Panel Cleaning(00:11:21) Pain Points of Homeowners(00:17:26) Chasing Red Lines(00:29:10) Transition from in-person to virtual and phone-based sales in the solar industry(00:33:52) Importance of Tonality(00:38:32) Ideal AudienceSocial Posts:🌞 Exciting news for the solar industry! 🌞 Sbu Live is revolutionizing solar sales with their innovative esports hub. Led by solar pro Garrett Mendelsohn, they're taking solar sales live on Twitch and YouTube Live. 🎮🔥 Join the gamified experience, win NFT prizes, and network in the metaverse. 🌐💼 Learn how to sell solar remotely, make good money, and live anywhere in the world. 🌍☀️ Say goodbye to bosses and managers, and hello to a supportive community. 🙌 Don't miss out on this transformative opportunity! #SolarSales #SbuLive #Innovation🌞 Solar Sales in Utah is booming! 📈 Learn from Garrett Mendelsohn, a seasoned pro in the field, who turned pigeon problems into a thriving business. 🐦💼 Discover the potential for financial success and the freedom to work remotely in the solar industry. ☀️ Don't miss out on this inspiring story! #GreenLightTheory #SolarSales #Entrepreneur🌞 Discover the untapped potential of a subscription model for solar panel cleaning! 💡 Garrett Mendelsohn shares his game-changing idea on the Green Light Theory podcast. From cleaning the roof to disinfecting and pigeon-proofing, homeowners can enjoy a clean and efficient solar system. 🏠🌱 Don't miss out on this innovative approach! #SolarPanelCleaning #GreenLightTheory #CleanEnergyBlog Post:Revolutionizing Solar Sales: Sbu Live and Solar BootcampThe solar industry is undergoing a transformation, thanks to innovative approaches like Sbu Live and Solar Bootcamp. In a recent episode of the podcast 'Green Light Theory,' solar industry professional Garrett Mendelsohn shared his insights and experiences in revolutionizing solar sales.Sbu Live, led by Mendelsohn, is pioneering the concept of an esports hub for solar sales. This groundbreaking platform allows solar sales professionals to showcase their skills, learn how to sell solar remotely, and connect with others in the field. What sets Sbu Live apart is its gamified experience, complete with tournaments, NFT prizes, and a metaverse for networking. By combining the excitement of esports with the solar industry, Sbu Live is creating a unique space for sales professionals to thrive.Mendelsohn's journey in the solar industry began in Utah, where he started a successful business pigeon-proofing and cleaning solar panels. He noticed a growing problem with pigeons nesting under solar panels, causing damage and deterring homeowners from adopting solar energy. Recognizing the lack of solutions available, Mendelsohn seized the opportunity and started a business to address this issue. His venture quickly gained traction, with over 100 customers in just a few months. This success not only helped homeowners but also provided valuable insights into the solar industry.One key aspect Mendelsohn emphasizes is the importance of addressing homeowners' financial concerns about solar energy. Instead of solely focusing on finding the lowest commission rate in the industry, he believes in understanding homeowners' thoughts and concerns about solar. By engaging in meaningful conversations and asking the right questions, sales professionals can build trust and provide tailored solutions.Mendelsohn also highlights the significance of transitioning from in-person to virtual and phone-based sales. He stresses the importance of tonality in phone sales, striking a balance between being helpful and not sounding high-pressure or desperate. Mendelsohn's Solar Bootcamp program offers comprehensive training in solar sales, equipping professionals with the skills needed to succeed in the virtual sales landscape.The Sbu Live platform complements the Solar Bootcamp program by providing an interactive space for solar sales professionals. Through live streaming and integration ...
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    47 mins
  • Mastering Virtual Sales - Peter Roth

    Mastering Virtual Sales - Peter Roth
    Aug 8 2023
    Solar professionals face challenges in generating leads, but innovative solutions like virtual solar appointments can help overcome these obstacles. In a podcast conversation between Jacob Jones and Peter Roth, CEO of SolarWise, they discuss the unique nature of the solar industry and the importance of understanding a home's overall energy efficiency. Peter's background in HVAC gives him a differentiation in the market. They emphasize the need for systems and standard operating procedures for long-term success, as well as the power of scripts in sales. They also discuss the significance of lead generation and automation, as well as the importance of tools and systems in maximizing success. Lastly, they introduce the concept of "Finding Green Lights" and taking action on favorable opportunities.Episode Outline:(00:00:01) The Need for Virtual Solar Appointments(00:06:06) Challenges of Virtual Solar Sales(00:11:41) The Importance of Systems(00:16:54) The Importance of Having a Script(00:22:43) The Importance of Scripting(00:28:01) The Power of Neuroemotional Persuasion(00:33:54) The Importance of Lead Generation and Automation(00:39:07) The Importance of Tools and Systems in Lead Generation(00:44:24) Finding Green LightsQuotes:(00:03:24) I saw right away that there was this huge hole in space and that there's thousands of hungry solar pros out there who need to put food on the table and have no idea how to do it.(00:08:47) Find a house for me that has solar on it. I can go rip all the panels off the house, and they wouldn't even know they're missing. They would just switch right back over to the grid. And unless they hid up there and looked at them, they would have no idea they were even gone.(00:12:38) Systems are what sets you free. If you want your time back, you better systemize the heck out of something.(00:21:35) That is your operations guy. That is your key to success. Or your whole business is the words that come out of your goddamn mouth. Write that shit down.(00:26:13) You can't get good. What do you think golfers do every day? They look at videos of themselves. That's a script. That's the same thing as a script.(00:31:11) The better you start to understand how people are persuaded, the sooner you will find great success in every aspect of your life, not just your business life. It'll make you a better communicator, it'll make you a better husband, it'll make you a better father and mother. It'll just make you a better person all around.(00:36:48) The big problem that I found that I was coming up the ladder in this industry was that I saw that all the legion companies that I was working with, they would all get you leads. And most of them were honest and most of them there was nothing wrong with the leads. The problem was that people were missing all the other components.(00:43:27) Everything that you need to know is already free on YouTube. Just go get it and just go get it. It's out there waiting for you, man.(00:44:26) Keep finding those green lights.Social Post:🚦🎙️ Introducing Green Light Theory Podcast! 🌱🎧👀 Tired of hustling without a plan? Want to break through that ceiling and achieve spectacular success? Look no further! 🌟💡 In our latest episode, Jacob Jones and Peter Roth reveal the secret to unlocking your full potential through systemization and automation. They share their personal journeys and how they transformed from just closing deals to building scalable businesses. 📈🔒 Don't waste time reinventing the wheel! Learn from their experiences and discover how to create a business that sets you free. 💪🌐 Whether you're in sales, virtual work, or simply seeking success, this episode is a must-listen. 🎙️👉 Tune in now to Green Light Theory Podcast and join the conversation of great thinkers! Let's all get rich together! 💰💡#GreenLightTheory #Podcast #SuccessSecrets #Systemization #Automation #BusinessGrowth #UnlockYourPotential #Inspiration #ListenNow🌱 Introducing the Green Light Theory podcast! 🎙️🔍 Are you new to solar energy or looking to expand your knowledge? Look no further! Join Jacob Jones and Peter Roth as they dive deep into the world of solar power and share their expertise.💡 Discover the best way to learn about solar energy, straight from the pros themselves. Jacob advises starting by reading the script word for word to truly understand the concepts. But don't stop there! Bullet point the script with your own important takeaways to make it your own.⛳ Just like professional golfers, elite knowledge requires consistency. Tiger Woods didn't become a champion by constantly changing his clubs. Similarly, Olympic athletes script out every aspect of their lives to gain that extra edge. It's all about the details!🎯 Don't miss out on this opportunity to level up your solar knowledge. Tune in to the Green Light Theory podcast and learn how to become a solar expert. 🌞#GreenLightTheory #SolarPower #Podcast #...
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    45 mins
  • Energize Your Business - William Geist

    Energize Your Business - William Geist
    Aug 1 2023
    Starting a business in the solar industry can be a challenging endeavor. With the right resources and leadership in place, however, it can be a successful venture. In this podcast episode, Jacob Jones and William Geist discuss the process of transitioning from one leader to another and how to remain competitive in a down market. They also explain the importance of focusing on sales when launching a business and introduce Inversify, a platform created by Jacob Jones to standardize the solar sales process. Furthermore, they explore EPC relationships and how to make the most of the solar industry. To gain further insight into these topics, interested parties can join Solar Business Growth on August 23rd in Dallas, which will provide training on energy efficiency and more.Episode Outline:(00:00:01) Reducing Energy Costs(00:06:23) Leadership Transition(00:11:58) Diversifying in a Down Market(00:17:50) Standardizing Solar Sales(00:23:47) EPC Relationships(00:29:38) Focus on Sales(00:35:27) Solar Business GrowthQuotes:(00:01:51) We're talking hundreds of dollars a year, maybe $400, $600 a year in savings per home, depending on where they are geographically in their systems and things like that.(00:09:28) But I've gotten to the point not long ago, where it's just not possible anymore. And if the company is going to continue growing and I'm going to keep providing the opportunity and the value that I do, then I'm going to have to start building a team.(00:17:25) I think there's two important things. One is to diversify and make sure that you're going about things in a more holistic manner. For example, I tell my solar partners, you've got the solar, have the efficiency, have a few other things that you're really into. Not that you're just throwing sort of into the deal at random, but things that you're really focused on, because when(00:23:31) So I'm trying to empower these guys to be able to do that. And then the other side of it is I'm going to work on Inversify to sort of standardize the solar sale process and make it transparent such that if I'm on the EPC side.(00:28:52) Don't just sell them solar and then we never talk to them again. This is a consumer. We can sell them all kinds of cool stuff over time and so we're going to have a program that sort of does that. And so now solar becomes a residual income opportunity.(00:34:46) Focus on sales. And while it seems so simple, one of the things that I see entrepreneurs make the mistakes all the time is they are blinded by all the fancy lights, right? That, hey, I could spend my money on this, I could get this, I could get this. And all those things probably do have great value, but their problem is they try to do them all on the front end and then suffer because of it.(00:38:44) Take that time to invest in the people around you. It's the best thing that you can do.Social Post:Are you looking for ways to save money and energy? Look no further! Tune in to the Green Light Theory podcast to hear from William Geist, the CEO and founder of Madison Energy Ecostella and inverse five. William has helped commercial clients save over $150,000,000 and 235,000,000 kilowatt hours over the last decade alone. He's also reduced residential solar cancellations by 90% over the last 18 months and sold over 10,000 ecostellas in the last three years. Don't miss out on this amazing episode! #GreenLightTheory #EnergyEfficiency #MoneySavingTipsAre you looking for a podcast that will help you make better decisions when it comes to hiring and building relationships? Look no further than Green Light Theory! In this episode, Jacob Jones and William Geist discuss the importance of loyalty and character when it comes to finding the right people to join your team. They also talk about the importance of leading from the front and how to successfully vet relationships. Don't miss out on this insightful conversation - tune in to Green Light Theory now! #GreenLightTheory #Leadership #Hiring #RelationshipsAre you looking for a podcast that will help you understand the solar industry? Look no further than Green Light Theory! In this episode, Jacob Jones and William Geist discuss the importance of checks and balances in the industry, the need to vet deals, and the potential to monetize homeowners long-term. Tune in to learn how to make business better for everyone and more fluid, and how to avoid bad situations. #GreenLightTheory #SolarIndustry #BusinessGrowthBlog Post:Are you looking to hire the right people and foster long-term relationships in the direct sale space? Jacob Jones and William Geist have some valuable insights to share.Jacob Jones, the CEO and founder of Madison Energy Ecostella and Inverse Five, has helped save commercial clients over $150,000,000 and 235,000,000 kilowatt hours over the last decade. He also shared his experience of having a 50/50 success rate when it comes to vetting people and his belief that people from rural communities are used to tough times and can be a good...
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    40 mins

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