Think you know how LinkedIn's algorithm works? Think again. In this revealing episode, Scott and Nancy sit down with chief data scientist Christopher Penn to uncover the surprising truth about LinkedIn's content distribution system. They expose why LinkedIn actually has 12 distinct algorithms, not just one, and why most "growth hacks" become obsolete within 60 minutes.

After years of guiding professionals through LinkedIn strategy, they share exactly why engagement pods are hurting your visibility, how to build genuine engagement that converts, and what practices actually drive sustainable growth on the platform. Whether you're struggling with content visibility, trying to build authority, or looking to generate consistent leads, this episode will transform how you approach LinkedIn.

Key takeaways:

• Why LinkedIn uses 12 different algorithms and what this means for your content

• The dangerous truth about engagement pods and their impact on your account

• How to implement the E.A.A. method for genuine engagement growth

• The "Swiss cheese effect" and why it's killing your reach

• Real examples of successful LinkedIn content strategies that work in 2025

Ready to transform your LinkedIn presence with proven strategies? Join Expert Content Society by visiting: The Expert Content Society Waitlist

Are you unknowingly putting your LinkedIn account at risk? In this essential episode, Scott and Nancy reveal the hidden dangers of common LinkedIn practices that could get your account blocked or even lead to legal issues. Drawing from years of experience helping professionals build their presence on LinkedIn, they share critical insights about the platform's latest user agreement updates and what they mean for your business.

After seeing an alarming increase in account restrictions, they break down exactly what activities to avoid, why automation tools aren't worth the risk, and how to build your presence the right way. Whether you're managing your own LinkedIn presence or considering outsourcing it, this episode will help you protect your professional brand while generating real results.

Key takeaways:

• Critical LinkedIn user agreement violations to avoid

• The legal risks of email scraping and data collection

• Why automation tools could harm your account

• A proven 20-minute daily routine for organic growth

• Real examples of professionals who've built successful presences compliantly

  
  

Want to learn more about building your LinkedIn presence the right way? Join the Expert Content Society waitlist for exclusive founding member access:The Expert Content Society Waitlist

Are you struggling to see real results from your LinkedIn efforts despite posting consistently? In this episode, Scott and Nancy reveal why most service professionals are approaching LinkedIn entirely wrong and share their proven framework for building a powerful personal brand on the platform.

Drawing from their experience helping thousands of clients leverage LinkedIn effectively, they unpack why authenticity trumps automation, how personal profiles consistently outperform company pages, and what it really takes to build meaningful business relationships that drive referrals.

Whether you're just getting started on LinkedIn or looking to elevate your existing presence, this episode provides a clear roadmap for standing out authentically in your industry.

Key takeaways:

Why LinkedIn differs fundamentally from other social platforms

The daily habits that create meaningful business connections

Common automation mistakes that hurt your professional reputation

How to create content that resonates with your ideal clients

Real examples of professionals who landed major contracts through LinkedIn

If you're interested in joining our upcoming Expert Content Society community for LinkedIn success, visit: The Expert Content Society Waitlist