On this episode of Selling the Dream, business coaches Doug Howard and Kathi Fleck discuss the business sales process from the buyer's perspective. Succession planning is crucial for family businesses to ensure a smooth transition from founder to the next generation. This requires the successor to gain a well-rounded understanding of the business through experience in various departments and financial literacy. While negotiation is key, even between family members, involving independent advisors helps guarantee a fair deal for both sides and sets the stage for the business's continued success.