• Ep23 Our customers really do matter

  • Aug 28 2024
  • Length: 12 mins
  • Podcast

Ep23 Our customers really do matter

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  • Summary

  • Making customers feel genuinely valued is crucial. Effective sales techniques alone are not enough – the human element of showing customers they matter is essential for long-term success.

    Ingrid Maynard recounts an encounter at a brickyard, comparing two vastly different customer service experiences. The first involved a knowledgeable salesperson who, despite employing effective sales techniques, failed in making Ingrid and her husband genuinely valued. The second brickyard, however, went above and beyond, offering a personalised service that left a lasting positive impression.

    The overall experience customers have, including how they are treated and whether their needs are met, can make or break a sale. Positive experiences lead to customer satisfaction and repeat business.

    MORE INFORMATION

    The Sales Doctor
    https://thesalesdr.com.au/

    Mutual Mattering E-Book by Ingrid Maynard
    https://thesalesdr.com.au/mutual-mattering-e-book/

    See omnystudio.com/listener for privacy information.
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