The Sales Revolution

Written by: Ingrid Maynard
  • Summary

  • The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

    Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.

    The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

    Mutual Mattering is an e-book which details Ingrid’s Enrichment Philosophy:
    https://thesalesdr.com.au/mutual-mattering-e-book/

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Episodes
  • Ep26 The Power of Authenticity – Dana Walton
    Sep 18 2024

    Dana Walton is an accomplished sales professional with a background in owning and managing gyms, and experience with major brands like Motorola. Currently a sales and marketing specialist at REI Super, Dana is known for her authentic approach and emphasis on adding value.

    She discusses with host Ingrid Maynard the critical role of clear expectations in achieving success and how unclear goals can lead to extended setbacks. She emphasises the importance of sales discipline, preparation, and authenticity in overcoming negative perceptions associated with sales.

    She highlights the significance of being a servant leader – one who is open, caring, and supportive – and stresses that effective leadership involves setting clear expectations and celebrating both successes and failures. Her advice is to remain authentic – staying true to oneself is crucial for building trust and achieving success in sales.

    MORE INFORMATION

    The Sales Doctor
    https://thesalesdr.com.au/  

    Mutual Mattering E-Book by Ingrid Maynard
    https://thesalesdr.com.au/mutual-mattering-e-book/

    See omnystudio.com/listener for privacy information.

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    50 mins
  • Ep25 Transforming Sales from Order-Taker – Stephanie Christopher
    Sep 11 2024

    Recognising internal colleagues as customers enhances organisational culture and drives strategic results. That’s according to Stephanie Christopher, a seasoned sales leader with more than 25 years’ experience, currently serving as the Managing Director at Vistage Australia and New Zealand. She is known for her deep insights into sales strategies, customer consciousness, and fostering a culture of excellence within organisations.

    She explains how a narrow view of customers, limited to external parties, can lead to inefficiencies and frustration. There is a need for sales professionals to adapt to higher customer expectations and sophisticated research, as opposed to the order-taker mentality some salespeople exhibit. Investment in sales training, therefore, is crucial, especially in challenging economic times, to ensure sales teams remain effective.

    Despite the challenges we’re all facing in business, Stephanie insists there are significant opportunities for skilled salespeople to excel and for organizations to gain a competitive advantage by cultivating top talent.

    MORE INFORMATION

    Vistage
    https://www.vistage.com.au/

    The Sales Doctor
    https://thesalesdr.com.au/  

    Mutual Mattering E-Book by Ingrid Maynard
    https://thesalesdr.com.au/mutual-mattering-e-book/

    See omnystudio.com/listener for privacy information.

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    45 mins
  • Ep24 Nurturing Business Relationships with Generosity – Stacey Packer
    Sep 4 2024

    Stacey Packer, founder of SP Consulting, shares her philosophy of generosity and relationship-building in business. By giving first—whether through introductions or valuable insights—businesses can build stronger, more meaningful connections. Following up on introductions and referrals is crucial; there is value in thanking the referrer and updating them on the outcomes, which strengthens professional relationships and maintains respect.

    Entrepreneurs, she says, should be clear about their values and service expectations to attract and maintain aligned relationships. The principles of mutual mattering—such as unconditional positive regard, celebrating wins, and being compassionate—are central to fostering meaningful and supportive professional relationships.

    MORE INFORMATION  

    Stacey Packer Consulting
    https://staceypacker.com/

    The Sales Doctor
    https://thesalesdr.com.au/  

    Mutual Mattering E-Book by Ingrid Maynard
    https://thesalesdr.com.au/mutual-mattering-e-book/

    See omnystudio.com/listener for privacy information.

    Show more Show less
    28 mins
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