• From Brand Names to Bootstrapping: Raja Singh’s Lessons in Founder-Led Sales

  • Jan 13 2025
  • Length: 16 mins
  • Podcast

From Brand Names to Bootstrapping: Raja Singh’s Lessons in Founder-Led Sales

  • Summary

  • >> ⁠⁠⁠⁠⁠⁠David Brennan⁠⁠⁠⁠⁠⁠

    >> ⁠⁠⁠⁠Arkeo AI⁠, SaaS Copilot


    What happens when you step out from behind a big brand name to sell as a startup founder? Raja Singh, CEO and Co-founder of Revolear, knows firsthand. In this episode of SaaS Founder Stories, Raja shares the raw truth about transitioning from enterprise sales to founder-led sales in a startup, including the unexpected challenges of building a sales pipeline from scratch and finding your first customers without a recognized brand name.

    Listen as Raja uncovers the importance of identifying your ideal customer profile, how to pivot your product to align with market needs, and why even a successful sales pitch might not be enough. Packed with actionable insights for SaaS founders navigating early-stage growth, this conversation is a must-listen for anyone grappling with the realities of selling an innovative solution in a crowded market.

    Tune in to learn how to multiply your impact, scale effectively, and turn challenges into breakthroughs.


    Chapters

    00:00 Introduction to Revolair and AI Sales Agents

    02:02 The Origin Story of Revolair

    03:59 Lessons from Founder-Led Sales

    07:07 Building a Sales Pipeline

    11:08 Finding the Ideal Customer Profile

    12:48 AI-Centric Product Design

    16:02 Looking for Partnerships and Collaborations


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