Are you struggling to attract enough of the right coaching clients? You’re not alone. One of the biggest frustrations I hear from coaches is that they’re either not getting enough clients at all—or they’re attracting people who aren’t the right fit. They either can’t afford their coaching or just don’t align with the work they want to do.

In today’s episode, I’m coming in hot with some tough love about the real reason this is happening. Spoiler: It’s all about niching—and yes, you absolutely DO need to niche! Please don't be tempted to listen to the people who are just telling you what you want to hear!

I’ll be breaking down why trying to be everything to everyone makes you invisible, how defining your coaching niche actually frees you rather than restricts you, and why this is the single biggest shift that will help you start attracting dream clients who truly value your work.

✔️ Why generalist messaging doesn’t work and makes you blend into the background
✔️ The biggest fears coaches have about niching—and why they’re holding you back
✔️ How to position yourself as an expert so your ideal clients immediately recognise that you’re the coach for them
✔️ The key to making your messaging land so that the right people reach out to work with you
✔️ My potential plan for a free mini-course on nailing your niche—should I create it? Let me know!

I’m thinking about creating a free, no-strings-attached mini-course to help you get crystal clear on what makes you unique as a coach and how to define your perfect niche. But I need to know if this is something you’d find valuable!

💌 Let me know! Send an email to info@gillmoakes.com, drop me a message on LinkedIn, or DM me on your favourite platform. If enough of you raise your hands and say yes, please, I’ll make it happen.

If this episode resonated with you, make sure to subscribe so you don’t miss upcoming episodes packed with coaching business insights. And if you know a coach who needs to hear this message, send this episode their way! 💜

🔗 Want more support growing your coaching business?
Check out The Coaching Business Academy – where I teach you how to attract ideal clients, create signature offers, and build a thriving coaching business. More details inside the episode!

✨ If you loved this episode, please leave a 5-star review on Apple Podcasts – it helps us reach more coaches like you! Thanks for being part of my world!

The Unapologetic Truth About Relationship Marketing...

Welcome back, my fabulous listeners! I'm Gill Moakes, your voice of reason, breaking through the chaos of growing your business.

This week, we're diving deep into relationship marketing and why it's the only kind that truly works. I share insights from my experience as a business coach, the founder of The Coaching Business Academy, and co-founder of Unapologetic Retreats.

We’re talking about the art of building genuine, trust-based relationships, debunking the myth of quick-fix marketing hacks, and strategising how to infuse authenticity into your business.

Whether you’re an aspiring entrepreneur or a seasoned coach, this episode is an eye-opener.

So, are you ready to put our heads together and make it happen? Let's go!

LINKS MENTIONED IN THE SHOW:

Website: https://www.gillmoakes.com/

The Coaching Business Academy: https://www.gillmoakes.com/academy

FREE Money Mindset Guide: https://www.gillmoakes.com/money-mindset-tcba

FREE 'Claim It' Reflective Journal: https://www.gillmoakes.com/claim-it

Unapologetic Retreats: https://www.unapologeticretreats.com/

Brand By Boudica: https://brandbyboudica.com/

TIMESTAMPS

00:00 Introduction and Host Background
01:28 The Coaching Business Academy
02:52 Unapologetic Retreats
03:59 Podcasting and Listener Engagement
05:00 The Importance of Relationship Marketing
06:44 Predictions for 2025 and Online Business
09:07 Building Authentic Relationships
16:56 Effective Email Marketing
19:12 Conclusion and Final Thoughts

Today we’re talking about how you’re censoring yourself when creating content and what happens when you stop playing small.

If your content feels safe, watered down, or like you’re hiding behind a generic front, it’s time to change that. Playing it safe doesn’t build a connection; it makes you invisible.

Today, we’re unpacking why we hold back, why being generic is a fast track to irrelevance, and what being unapologetically authentic can do for your business. Stick around, because I’m sharing some bold, actionable advice to help you step up and show up.

Watch this episode on YouTube HERE

Check out The Coaching Business Academy

Book a call with me HERE