Are you struggling to attract enough of the right coaching clients? You’re not alone. One of the biggest frustrations I hear from coaches is that they’re either not getting enough clients at all—or they’re attracting people who aren’t the right fit. They either can’t afford their coaching or just don’t align with the work they want to do.

In today’s episode, I’m coming in hot with some tough love about the real reason this is happening. Spoiler: It’s all about niching—and yes, you absolutely DO need to niche! Please don't be tempted to listen to the people who are just telling you what you want to hear!

I’ll be breaking down why trying to be everything to everyone makes you invisible, how defining your coaching niche actually frees you rather than restricts you, and why this is the single biggest shift that will help you start attracting dream clients who truly value your work.

✔️ Why generalist messaging doesn’t work and makes you blend into the background
✔️ The biggest fears coaches have about niching—and why they’re holding you back
✔️ How to position yourself as an expert so your ideal clients immediately recognise that you’re the coach for them
✔️ The key to making your messaging land so that the right people reach out to work with you
✔️ My potential plan for a free mini-course on nailing your niche—should I create it? Let me know!

I’m thinking about creating a free, no-strings-attached mini-course to help you get crystal clear on what makes you unique as a coach and how to define your perfect niche. But I need to know if this is something you’d find valuable!

💌 Let me know! Send an email to info@gillmoakes.com, drop me a message on LinkedIn, or DM me on your favourite platform. If enough of you raise your hands and say yes, please, I’ll make it happen.

If this episode resonated with you, make sure to subscribe so you don’t miss upcoming episodes packed with coaching business insights. And if you know a coach who needs to hear this message, send this episode their way! 💜

🔗 Want more support growing your coaching business?
Check out The Coaching Business Academy – where I teach you how to attract ideal clients, create signature offers, and build a thriving coaching business. More details inside the episode!

✨ If you loved this episode, please leave a 5-star review on Apple Podcasts – it helps us reach more coaches like you! Thanks for being part of my world!

The Unapologetic Truth About Relationship Marketing...

Welcome back, my fabulous listeners! I'm Gill Moakes, your voice of reason, breaking through the chaos of growing your business.

This week, we're diving deep into relationship marketing and why it's the only kind that truly works. I share insights from my experience as a business coach, the founder of The Coaching Business Academy, and co-founder of Unapologetic Retreats.

We’re talking about the art of building genuine, trust-based relationships, debunking the myth of quick-fix marketing hacks, and strategising how to infuse authenticity into your business.

Whether you’re an aspiring entrepreneur or a seasoned coach, this episode is an eye-opener.

So, are you ready to put our heads together and make it happen? Let's go!

LINKS MENTIONED IN THE SHOW:

Website: https://www.gillmoakes.com/

The Coaching Business Academy: https://www.gillmoakes.com/academy

FREE Money Mindset Guide: https://www.gillmoakes.com/money-mindset-tcba

FREE 'Claim It' Reflective Journal: https://www.gillmoakes.com/claim-it

Unapologetic Retreats: https://www.unapologeticretreats.com/

Brand By Boudica: https://brandbyboudica.com/

TIMESTAMPS

00:00 Introduction and Host Background
01:28 The Coaching Business Academy
02:52 Unapologetic Retreats
03:59 Podcasting and Listener Engagement
05:00 The Importance of Relationship Marketing
06:44 Predictions for 2025 and Online Business
09:07 Building Authentic Relationships
16:56 Effective Email Marketing
19:12 Conclusion and Final Thoughts

Today we’re talking about how you’re censoring yourself when creating content and what happens when you stop playing small.

If your content feels safe, watered down, or like you’re hiding behind a generic front, it’s time to change that. Playing it safe doesn’t build a connection; it makes you invisible.

Today, we’re unpacking why we hold back, why being generic is a fast track to irrelevance, and what being unapologetically authentic can do for your business. Stick around, because I’m sharing some bold, actionable advice to help you step up and show up.

Watch this episode on YouTube HERE

Check out The Coaching Business Academy

Book a call with me HERE

Welcome back to the Heads Together podcast! This week, I’m taking about a topic that’s so important for growing a thriving coaching business: niching down. I know it can feel intimidating, even risky, to narrow your focus, especially when you’ve been holding onto the idea that you can help everyone. But the truth is, getting specific about who you serve and how you serve them is what creates the clarity and confidence that takes your business to the next level.

When you have a clear niche, everything starts to click. You stop second guessing your offers and start connecting with the right people, the ones who feel like your work was made just for them. This isn’t about limiting yourself; it’s about creating space to build a business that reflects who you are and what you’re amazing at. Clarity isn’t just helpful, it’s powerful. It’s what allows you to stand out in a crowded market and build the kind of reputation that attracts incredible opportunities.

If you’ve been struggling with this or feeling unsure about your niche, this episode will give you the encouragement and tools to figure it out. I’ll walk you through some actionable steps to help you uncover your unique edge and build your business around it.

When you know exactly who you’re meant to help and how you’re meant to help them, everything feels more aligned and the results speak for themselves. Let’s get started!

Links mentioned in this episode:

Check out The Coaching Business Academy:https://gillmoakes.com/academy

The Institute of Coaching Studies guide to coaching niches: https://coachingstudies.org/resources/guides/coaching-niches/

Playing Bigger in 2025: Bold Moves and Self-Belief for Coaches

In this New Year's episode of the Heads Together podcast, I'm on a rant about playing bigger!

Your playing small serves no one - not you, not your bank balance, and certainly not your coaching clients!

To help you explore what playing big could mean for you this year, download your FREE reflective workbook, Claim It, https://www.gillmoakes.com/claim-it

00:00 Introduction and New Year Greetings
00:21 Reflecting on Last Week's Episode
01:07 Playing Bigger: The Theme of the Episode
02:45 Understanding Why We Play Small
05:24 The Importance of Bold Decisions
06:29 Taking Aligned Action
08:08 Overcoming Self-Doubt
10:41 Challenge Yourself to Take Bold Action
11:51 The Coaching Business Academy
14:41 Final Thoughts and Call to Action
17:32 Conclusion and Listener Engagement

In this special end-of-year episode of the Heads Together Podcast, Gill shares a candid, unscripted reflection on risk, discomfort, and the hard work it takes to achieve the life and business you truly desire. Recorded on December 30th, amidst the hustle and bustle of the holidays, Gill's raw and heartfelt message is the perfect way to close out 2024 and step boldly into 2025.

Gill’s Corporate Escape Story: From a “safe” corporate job in insurance to building a thriving coaching business, Gill reveals the pivotal moments that shaped her journey.

The Power of Risk: Why the life and business you dream of are often on the other side of bold decisions.

Overcoming Doubt: How Gill navigated fears, naysayers, and the challenge of starting over to find her true calling.

The Reality of Building a Dream Business: A frank discussion on why hard work, risk, and discomfort are necessary stepping stones to success.

The Importance of Coaching: Why Gill believes coaching is the best job in the world and how coaches can change lives—including their own.

Highlights:

• Gill’s early inspirations from OG online entrepreneurs like Amy Porterfield and Marie Forleo—and how their stories sparked her belief in new possibilities.
• The transformational moment after losing her husband that reshaped her priorities and pushed her to take her first big leap.
• How shifting from a virtual assistant to a coach felt like stepping into her true purpose.
• A powerful reminder: “Everything is available for you—it might just be on the other side of risk.”

The Coaching Business Academy: Ready to turn your coaching dreams into a thriving reality? Learn how The Coaching Business Academy can help you build a phenomenal business in 2025.

gillmoakes.com/academy

Book a Call with Gill: Want to explore private coaching or learn more about joining the next cohort of The Coaching Business Academy? Schedule a call today!

As we bid farewell to 2024, Gill challenges you to step into 2025 with conviction and courage. Whatever your dreams for your life and business, now is the time to claim them. It may require risk, discomfort, and hard work, but as Gill reminds us, “There’s nothing I’d rather be doing.”

Happy New Year from the Heads Together Podcast!

Enjoyed this episode? Don’t forget to leave a ⭐⭐⭐⭐⭐ rating on Apple Podcasts to help more listeners join the conversation.

Here’s to a bold and brilliant 2025! 🎉

In this episode of the Heads Together podcast, I'm talking about the importance of ending this year and starting next year, with intention.

I share powerful journaling prompts and practices for reflecting on the past year, letting go of what no longer serves us, and inviting in new possibilities.

Tune in for practical tips on how to acknowledge your journey, recognise growth, and set a clear vision for the year ahead. Join me in creating an abundant, fulfilling FULL FAT version of your dream business.

I'm actually going to take a couple of weeks off now and practice what I preach, so I'll be back in your ears on the 6th January.

If you're taking some time to reflect and plan, why not download my FREE Goal Setting workbook:

https://www.gillmoakes.com/goal-setting-2024

Merry Christmas everyone!

G x

00:00 Welcome to the Heads Together Podcast

00:22 Setting Intentions for the New Year

01:46 Reflecting on the Past Year

06:54 Letting Go of What No Longer Serves You

09:50 Inviting in Your Vision for the New Year

12:24 Practical Tips for the New Year

13:45 A Simple but Powerful End-of-Year Practice

14:53 Closing Thoughts and Farewell

Episode Summary:

In this empowering episode of the Heads Together Podcast, host Gill Moakes dives into the often-daunting topic of raising your coaching prices. Building on last week’s discussion about cultivating a strong money mindset (Episode 136), Gill shares actionable strategies to help coaches confidently increase their rates without losing clients. This episode is packed with practical advice on aligning your pricing with the value of your transformation, preparing for a price increase, and communicating it effectively to clients.

If you’ve been holding back on adjusting your rates, this episode will inspire and equip you to step boldly into 2025 with pricing that honors your worth.

1. Why Raising Prices is Necessary:

   • Reflect the growth in your expertise and the increasing value you provide.
   • Understand that raising prices is about honoring your worth, not just earning more.

2. Overcoming Common Fears:

   • How to address concerns about losing clients.
   • Why higher prices can attract more committed, high-quality clients.

3. Steps to Communicate Your Price Increase with Confidence:

   • Prepare your messaging and provide clear, advance notice.
   • Frame your price increase as an upgrade in value.
   • Options for handling pricing changes for loyal, long-term clients.

4. The Role of Mindset:

   • How to align your energy and confidence to communicate your worth.
   • Practical tips to strengthen your belief in the value you deliver.

• Money Mindset Guide: A practical resource to support your financial goals and confidence. Get your copy HERE.
• The Coaching Business Academy: Learn more about Gill’s signature program for coaches at gillmoakes.com/academy.

• Reflect on your value as a coach and list the transformations you help clients achieve.
• Plan how and when you’ll announce your price increases, including crafting clear and confident messaging.
• If you’re ready to grow your coaching business in 2025, explore The Coaching Business Academy and join the upcoming cohort.

• Email: info@gillmoakes.com
• Website: gillmoakes.com
• Instagram: @gillmoakes

Love the show?
Please leave a 5-star review on Apple Podcasts to help more listeners discover Heads Together and expand their possibilities. Thank you for your support!

Tune in next week for another insightful episode to help you grow your coaching business with intention. Until then, have a wonderful week!