Investing with purpose- what VC's want from brands
Feb 19 2025
Length: 36 mins
Podcast

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Investing with purpose- what VC's want from brands

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Summary
Ruth Fittock speaks to Claire Cherry partner at Era, a leading consumer VC fund and an expert at scaling disruptive, high growth brands. We chat what Claire looks for when deciding whether or not to invest (and any red flags), what every brand should know before taking on VC investment as well as the categories and trends to watch.

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