• Building the brands of Tomorrow

  • Written by: Ruth Fittock
  • Podcast

Building the brands of Tomorrow

Written by: Ruth Fittock
  • Summary

  • How do you build the brands of tomorrow? What makes a tomorrow brand?

    Here at Tomorrow Brands we know about brand building, having launched brands including popchips, smartwater & vitaminwater in the UK. In this podcast we'll be in conversation with people behind some of the fastest and most exciting brands both sides of the pond, and some of the hidden figures and experts in FMCG too.

    We'll talk marketing strategy, entrepreneurial thinking, lift the lid on some of the most successful launches in FMCG today and be inspired by new ideas and thinking

    Ruth Fittock 2024
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Episodes
  • Investing with purpose- what VC's want from brands
    Feb 19 2025

    Ruth Fittock speaks to Claire Cherry partner at Era, a leading consumer VC fund and an expert at scaling disruptive, high growth brands. We chat what Claire looks for when deciding whether or not to invest (and any red flags), what every brand should know before taking on VC investment as well as the categories and trends to watch.

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    36 mins
  • TrendBible on how & why brands should use trends
    Feb 3 2025

    In this episode Ruth Fittock speaks to Anna Ward, consultant trend forecaster for futures agency TrendBible

    In this conversation, we delve into the methodologies behind identifying trends, the evolving dynamics of consumer behaviour, and the impact of socio-economic factors on brand strategies. We chat about 'staying in in' and the impact that's had on what we buy & how we behave, the rise of elevated everyday essentials (or the 'fancy pantry' trend), how our obsession with youth as marketeers is a huge missed opportunity... and much more.

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    32 mins
  • Nicole Compen (raye the store) on what's new & emerging
    Jan 27 2025

    With over 700 brands in the raye community and years at the forefront of what's new and emerging in food, drink, beauty & wellness Nicole has unique insight into which categories and brands are coming up in the UK

    We talk about what trends we can expect to see more of in 2025 and cover a lot of ground including- mushrooms, functionality, CBD (or a lack thereof), global flavours and ponder what you can do with seaweed.

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    28 mins

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