• TrendBible on how & why brands should use trends

  • Feb 3 2025
  • Length: 32 mins
  • Podcast

TrendBible on how & why brands should use trends

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  • Summary

  • In this episode Ruth Fittock speaks to Anna Ward, consultant trend forecaster for futures agency TrendBible

    In this conversation, we delve into the methodologies behind identifying trends, the evolving dynamics of consumer behaviour, and the impact of socio-economic factors on brand strategies. We chat about 'staying in in' and the impact that's had on what we buy & how we behave, the rise of elevated everyday essentials (or the 'fancy pantry' trend), how our obsession with youth as marketeers is a huge missed opportunity... and much more.
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