Ruth Fittock speaks to Claire Cherry partner at Era, a leading consumer VC fund and an expert at scaling disruptive, high growth brands. We chat what Claire looks for when deciding whether or not to invest (and any red flags), what every brand should know before taking on VC investment as well as the categories and trends to watch.

In this episode Ruth Fittock speaks to Anna Ward, consultant trend forecaster for futures agency TrendBible

In this conversation, we delve into the methodologies behind identifying trends, the evolving dynamics of consumer behaviour, and the impact of socio-economic factors on brand strategies. We chat about 'staying in in' and the impact that's had on what we buy & how we behave, the rise of elevated everyday essentials (or the 'fancy pantry' trend), how our obsession with youth as marketeers is a huge missed opportunity... and much more.

With over 700 brands in the raye community and years at the forefront of what's new and emerging in food, drink, beauty & wellness Nicole has unique insight into which categories and brands are coming up in the UK

We talk about what trends we can expect to see more of in 2025 and cover a lot of ground including- mushrooms, functionality, CBD (or a lack thereof), global flavours and ponder what you can do with seaweed.

Mid-day Squares is one of the most exciting food & drink brands today, having just sold their 40th million chocolate bar in North America, they share absolutely everything with their brand fans on their journey to becoming a $100m brand.

We spoke to one of the founders, Nick Saltarelli to hear about their inspiring & unique approach to marketing & business. Warning- this episode does contain some spicy language

In this episode, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea about taking risks. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission centric challenger brand.

We speak about the challenge and opportunity in completely transforming a household name brand, communicating ‘purpose’ and talking about dark and difficult issues, progress over perfection and the importance of expecting the best.

In this episode, part of our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. one of the most exciting food and drink brands in the UK at the moment.

In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of the busines, the power of community and how sometimes the magic is found in by challenging conventional wisdom and going against the grain.

In this episode, we go deep into one of our principles of entrepreneurial thinking- tiny details, not just big ideas, with a brand who does this amazingly well- Pip & Nut

Ruth Fittock talks to Marketing Director Jacqueline Ellis-Jones about their tiny detail marketing from channeling 'squirrel energy', to how to use tight budgets to your advantage and the importance of staying close to all your consumers, not just the ones who love you.

In this episode we deep dive into one principle- customer obsession with one of the best in the business at customer service, Virgin Atlantic.

Tomorrow Brands managing partner Ruth Fittock speaks to Rami El-Dahshan Head of Clubhouses to hear all their trade secrets- including the importance of working a full shift on the floor, personalisation, modern luxury and employee empowerment.