• Typhoo Tea on taking risks

  • Dec 5 2024
  • Length: 26 mins
  • Podcast

Typhoo Tea on taking risks

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  • Summary

  • In this episode, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea about taking risks. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission centric challenger brand.

    We speak about the challenge and opportunity in completely transforming a household name brand, communicating ‘purpose’ and talking about dark and difficult issues, progress over perfection and the importance of expecting the best.
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