In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Kristi Mitchell, founder of Marketing Uncomplicated and host of the Unfudge Your Marketing podcast. Kristi shares her inspiring journey from corporate marketing to entrepreneurship, celebrating six years of helping over 100 businesses streamline their marketing strategies. With a background in higher education and corporate marketing, Kristi’s transition to consulting was driven by her desire to balance family priorities and professional fulfillment.

Kristi discusses her evolution from offering full-service marketing execution to focusing exclusively on strategic consulting. She highlights how she helps service-based businesses overcome marketing overwhelm by building a solid organic foundation before diving into paid advertising. Through her signature two-month consulting package, Kristi provides actionable strategies tailored to each client’s unique needs, enabling them to attract leads, nurture relationships, and close deals effectively.

Listeners will gain valuable insights into Kristi’s four-phase Marketing Funnel Framework—Attract, Convert, Nurture, and Close—and learn how to optimize their digital presence for measurable results. Whether you're a business owner struggling with disjointed tactics or seeking to build a cohesive marketing strategy, this episode is packed with practical advice and success stories.

Key Discussion Points:
- Transitioning from corporate marketing to entrepreneurship
- Overcoming challenges as a solo entrepreneur during the pandemic
- The importance of building an organic marketing foundation
- Breaking down the four phases of the Marketing Funnel Framework
- Why businesses should focus on strategy before execution
- Common mistakes in social media and how to avoid them
- How Kristi’s clients achieved results like increased website leads
- The role of data in refining marketing strategies
- Managing overwhelm by prioritizing actionable steps
- The benefits of focusing on quality over quantity in audience engagement
- Insights into Kristi’s Unfudge Your Marketing podcast
- Why forward-thinking businesses invest in strategic marketing

Stay Connected:
Subscribe to Consulting Spotlight for weekly insights from industry leaders. Visit softwareoasis.com/subscribe to sign up for our bi-weekly newsletter featuring exclusive tips and trends. Join our community today and take your consulting career to the next level!