In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Travis Fox, the visionary co-founder of Build Your Fortress, to explore how innovative building technologies are transforming the construction industry. Travis shares his journey from real estate and psychology to spearheading a revolution in housing through high-performance panels. These advanced materials, inspired by military applications, promise faster construction, reduced waste, and unparalleled durability—offering a lifeline for disaster recovery and affordable housing.

Travis discusses his passion for empowering veterans and first responders by providing them with opportunities to rebuild their communities while creating sustainable housing solutions. From addressing America’s 8-million-home deficit to tackling inefficiencies in traditional construction methods, Travis outlines a bold vision for rebuilding America’s infrastructure.

Tune in to learn how Build Your Fortress is combining mobility, innovation, and community-driven efforts to reshape the future of housing. Whether you’re a developer, investor, or simply curious about cutting-edge construction trends, this episode delivers actionable insights and inspiration.

Key Discussion Points:
- Revolutionizing construction with high-performance panels
- How Build Your Fortress reduces construction waste by 30%
- Speed-to-build: Completing homes in hours instead of weeks
- Addressing the 8-million-home deficit in the U.S. housing market
- Empowering veterans and first responders with career opportunities
- The role of mobile manufacturing units in disaster recovery
- Cost savings: Up to 70% reduction in HVAC energy use
- Building stronger, greener homes that withstand extreme weather
- Partnering with Habitat for Humanity for large-scale developments
- Challenges in navigating government bureaucracy and capital constraints
- The future of attainable housing and community building

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In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Kristi Mitchell, founder of Marketing Uncomplicated and host of the Unfudge Your Marketing podcast. Kristi shares her inspiring journey from corporate marketing to entrepreneurship, celebrating six years of helping over 100 businesses streamline their marketing strategies. With a background in higher education and corporate marketing, Kristi’s transition to consulting was driven by her desire to balance family priorities and professional fulfillment.

Kristi discusses her evolution from offering full-service marketing execution to focusing exclusively on strategic consulting. She highlights how she helps service-based businesses overcome marketing overwhelm by building a solid organic foundation before diving into paid advertising. Through her signature two-month consulting package, Kristi provides actionable strategies tailored to each client’s unique needs, enabling them to attract leads, nurture relationships, and close deals effectively.

Listeners will gain valuable insights into Kristi’s four-phase Marketing Funnel Framework—Attract, Convert, Nurture, and Close—and learn how to optimize their digital presence for measurable results. Whether you're a business owner struggling with disjointed tactics or seeking to build a cohesive marketing strategy, this episode is packed with practical advice and success stories.

Key Discussion Points:
- Transitioning from corporate marketing to entrepreneurship
- Overcoming challenges as a solo entrepreneur during the pandemic
- The importance of building an organic marketing foundation
- Breaking down the four phases of the Marketing Funnel Framework
- Why businesses should focus on strategy before execution
- Common mistakes in social media and how to avoid them
- How Kristi’s clients achieved results like increased website leads
- The role of data in refining marketing strategies
- Managing overwhelm by prioritizing actionable steps
- The benefits of focusing on quality over quantity in audience engagement
- Insights into Kristi’s Unfudge Your Marketing podcast
- Why forward-thinking businesses invest in strategic marketing

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In this episode of Consulting Spotlight, we feature Alex Yaroslavsky, founder of Conflict Yes and a certified mediator specializing in workplace dispute resolution. Born in the Soviet Union and immigrating to the US at age 10, Alex transformed his early experiences with cultural adaptation into expertise in conflict resolution and leadership coaching.

Starting his career as an IT consultant, Alex developed a unique approach to understanding human psychology and negotiation. His journey from studying car deal negotiations to becoming a certified mediator demonstrates the evolution of his expertise in transforming workplace disputes into collaborative solutions.

Today, Alex works with technology professionals and executives, coaching them to become more effective leaders while helping organizations establish conflict-resolution frameworks. His approach combines individual coaching with team facilitation, offering both personalized guidance and organizational conflict mediation.

Key Discussion Points
- The Three Pillars of Conflict: Logical/rational, relationship/trust, and nature/nurture perspectives
- Impact of Remote Work: How virtual platforms have made conflict resolution more accessible and cost-effective
- The Four C's Framework: Care, Clarity, Curiosity, and Choice in conflict resolution
- Cultural Influence: How personal background shapes conflict handling approaches
- Executive Coaching: Working with reluctant clients and "coaching jail" scenarios
- Process Implementation: Strategies for minimizing organizational conflict
- Leadership Communication: Common mistakes in handling team conflicts
- Corporate Client Focus: Working with doctors, lawyers, and professional organizations

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